Brand of the Year

Explore the market editions

Each prepared market has 100 consumer categories. Open a year to see the proposed brand and a short reason, then compare the same category across all three years. These review pages are proposals, not completed award decisions.

This proposed consumer-brand series is separate from GCEIP 500 and MegaBrands 501. A final GCEIP Brand of the Year record requires a documented selection decision and public citation under the published methodology.