Brand of the Year 2025: India

Branded flour and pantry staples: Brand of the Year 2025

Patanjali

Why Brand of the YearPatanjali brings a broad range of staple foods under one familiar consumer name.

Dairy products: Brand of the Year 2025

Mother Dairy

Why Brand of the YearMother Dairy gives consumers a recognisable milk and dairy choice across its retail network.

Category test: Cold-chain reliability, product safety, farmer relationships and repeat household use matter more here than a single popular milk product. Read the category guide

Biscuits: Brand of the Year 2025

Parle

Why Brand of the YearParle's biscuit brands remain easy for shoppers to recognise in this category.

Chocolate: Brand of the Year 2025

Ferrero Rocher

Why Brand of the YearFerrero Rocher has a recognisable place in premium chocolate gifting.

Savoury snacks: Brand of the Year 2025

Lay's

Why Brand of the YearLay's has a readily identifiable crisps range and strong shelf recognition.

Ready-to-eat meals: Brand of the Year 2025

Gits

Why Brand of the YearGits has a clear offer in ready-to-eat and easy-preparation Indian foods.

Cola and carbonated soft drinks: Brand of the Year 2025

Coca-Cola

Why Brand of the YearCoca-Cola remains a directly comparable cola choice for Indian consumers.

Branded tea: Brand of the Year 2025

Taj Mahal Tea

Why Brand of the YearTaj Mahal Tea is identified with packaged tea and a clear premium position.

Whisky: Brand of the Year 2025

Ballantine's

Why Brand of the YearBallantine's has a recognisable blended Scotch whisky identity.

Skin care: Brand of the Year 2025

Mamaearth

Why Brand of the YearMamaearth connects skin-care products with a direct consumer brand.

Category test: Ingredient clarity, suitability for different skin needs, product testing and a trustworthy claims record should carry weight. Read the category guide

Hair care: Brand of the Year 2025

Dove

Why Brand of the YearDove has a recognisable shampoo and conditioner range.

Colour cosmetics: Brand of the Year 2025

Maybelline

Why Brand of the YearMaybelline is a recognisable makeup brand across core colour categories.

Fragrances: Brand of the Year 2025

Engage

Why Brand of the YearEngage offers a defined fragrance and deodorant range.

Oral care: Brand of the Year 2025

Sensodyne

Why Brand of the YearSensodyne has a specific oral-care position around sensitive teeth.

Laundry detergents: Brand of the Year 2025

Ariel

Why Brand of the YearAriel competes in household laundry with a focused detergent identity.

Air conditioners: Brand of the Year 2025

Voltas

Why Brand of the YearVoltas has a direct air-conditioner identity in the Indian market.

Category test: Cooling performance in Indian conditions, energy efficiency, service reach and reliability after purchase are central. Read the category guide

Everyday apparel: Brand of the Year 2025

Fabindia

Why Brand of the YearFabindia has a distinct apparel proposition rooted in Indian craft styles.

Sportswear and athleisure: Brand of the Year 2025

Nike

Why Brand of the YearNike has a clear athletic-apparel identity for Indian shoppers.

Footwear: Brand of the Year 2025

Campus

Why Brand of the YearCampus focuses its consumer offer on casual and athletic shoes.

Luxury fashion and accessories: Brand of the Year 2025

Louis Vuitton

Why Brand of the YearLouis Vuitton has a recognisable luxury accessories and fashion identity.

Jewellery: Brand of the Year 2025

Malabar Gold & Diamonds

Why Brand of the YearMalabar Gold & Diamonds is clearly identified with gold and diamond jewellery.

Watches: Brand of the Year 2025

Casio

Why Brand of the YearCasio offers a distinct watch range from everyday to specialist use.

Passenger cars: Brand of the Year 2025

Hyundai

Why Brand of the YearHyundai has a recognisable car range across hatchbacks and SUVs.

Electric passenger vehicles: Brand of the Year 2025

MG Motor India

Why Brand of the YearMG Motor India offers multiple electric passenger-vehicle choices under its brand.

Two-wheelers and scooters: Brand of the Year 2025

Honda Motorcycle & Scooter India

Why Brand of the YearHonda Motorcycle & Scooter India competes directly in both scooters and motorcycles.

Electric two-wheelers: Brand of the Year 2025

Ola Electric

Why Brand of the YearOla Electric has a defined electric two-wheeler retail identity.

Tyres: Brand of the Year 2025

Apollo Tyres

Why Brand of the YearApollo Tyres offers a clearly identified consumer tyre range.

Car service networks: Brand of the Year 2025

Bosch Car Service

Why Brand of the YearBosch Car Service offers a branded multi-make workshop proposition.

Ride-hailing and shared mobility: Brand of the Year 2025

Ola

Why Brand of the YearOla offers a direct consumer ride-booking service.

Retail banking: Brand of the Year 2025

State Bank of India

Why Brand of the YearState Bank of India remains a clear consumer banking choice across India.

Category test: Trust depends on service accessibility, digital reliability, fees, complaint handling and safeguards for account holders. Read the category guide

Credit cards: Brand of the Year 2025

American Express

Why Brand of the YearAmerican Express offers a distinct card and membership proposition.

Life insurance: Brand of the Year 2025

SBI Life

Why Brand of the YearSBI Life is a direct consumer choice for life cover and savings plans.

Health insurance: Brand of the Year 2025

Niva Bupa

Why Brand of the YearNiva Bupa has a focused health-cover proposition.

Consumer lending: Brand of the Year 2025

Tata Capital

Why Brand of the YearTata Capital offers a named consumer lending proposition.

Housing finance: Brand of the Year 2025

PNB Housing Finance

Why Brand of the YearPNB Housing Finance offers a direct housing-finance proposition.

Consumer payments and fintech: Brand of the Year 2025

Google Pay

Why Brand of the YearGoogle Pay gives consumers a direct UPI payment choice.

Mutual funds: Brand of the Year 2025

HDFC Mutual Fund

Why Brand of the YearHDFC Mutual Fund offers a broad consumer mutual-fund range.

Securities brokerage and trading platforms: Brand of the Year 2025

Groww

Why Brand of the YearGroww presents investing through a consumer-focused app.

Smartphones: Brand of the Year 2025

Apple

Why Brand of the YearApple's iPhone is a distinct smartphone choice with a tightly defined identity.

Personal computers and tablets: Brand of the Year 2025

Lenovo

Why Brand of the YearLenovo offers personal computers for different home and student needs.

Personal audio: Brand of the Year 2025

boAt

Why Brand of the YearboAt is built around consumer headphones and portable audio.

Personal productivity software: Brand of the Year 2025

Canva

Why Brand of the YearCanva makes design tools available through a consumer-facing service.

Consumer AI assistants: Brand of the Year 2025

Gemini

Why Brand of the YearGemini gives consumers an identifiable AI assistant across devices.

Consumer digital security: Brand of the Year 2025

Kaspersky

Why Brand of the YearKaspersky offers a direct consumer digital-security range.

Social media and creator platforms: Brand of the Year 2025

YouTube

Why Brand of the YearYouTube gives creators and viewers a distinct video platform.

Category test: Creator tools, audience reach, safety controls and the ability to build a durable presence shape platform value. Read the category guide

Smartwatches and wearables: Brand of the Year 2025

Noise

Why Brand of the YearNoise focuses much of its consumer range on wearables.

Gaming hardware: Brand of the Year 2025

Xbox

Why Brand of the YearXbox is a directly comparable console and games ecosystem.

Telecommunications services: Brand of the Year 2025

Airtel

Why Brand of the YearAirtel has a direct mobile-service offer across India.

Over-the-counter cold and flu remedies: Brand of the Year 2025

D-Cold Total

Why Brand of the YearD-Cold Total is a named over-the-counter cold remedy.

Vitamins and supplements: Brand of the Year 2025

Centrum

Why Brand of the YearCentrum offers a named multivitamin range for consumers.

Home health monitoring devices: Brand of the Year 2025

Omron

Why Brand of the YearOmron has a focused home blood-pressure-monitoring proposition.

Hospitals and care networks: Brand of the Year 2025

Max Healthcare

Why Brand of the YearMax Healthcare has a defined consumer hospital and care identity.

Diagnostic laboratories: Brand of the Year 2025

Metropolis Healthcare

Why Brand of the YearMetropolis Healthcare has a direct consumer testing and diagnostics offer.

Pharmacy chains: Brand of the Year 2025

MedPlus

Why Brand of the YearMedPlus gives consumers a clear pharmacy-store proposition.

Telehealth services: Brand of the Year 2025

Apollo 24/7

Why Brand of the YearApollo 24/7 connects consumers with online consultations and care services.

Supermarkets and grocery retail: Brand of the Year 2025

Reliance Smart

Why Brand of the YearReliance Smart gives grocery shoppers a named store format.

Department stores: Brand of the Year 2025

Lifestyle

Why Brand of the YearLifestyle combines apparel, beauty and home shopping in one store brand.

E-commerce marketplaces: Brand of the Year 2025

Flipkart

Why Brand of the YearFlipkart is a clearly identified online marketplace for Indian shoppers.

Category test: Selection, delivery, seller standards, returns and buyer protection determine the marketplace experience. Read the category guide

Quick commerce: Brand of the Year 2025

Zepto

Why Brand of the YearZepto has a clear quick-commerce identity in urban shopping.

Electronics retail: Brand of the Year 2025

Reliance Digital

Why Brand of the YearReliance Digital offers a direct retail choice for electronics and appliances.

Airlines: Brand of the Year 2025

Air India

Why Brand of the YearAir India gives passengers a named full-service airline choice.

Hotels and accommodation: Brand of the Year 2025

The Oberoi

Why Brand of the YearThe Oberoi has a clearly defined luxury-hotel identity.

Online travel booking: Brand of the Year 2025

EaseMyTrip

Why Brand of the YearEaseMyTrip has a direct online booking proposition.

Self-drive car rentals: Brand of the Year 2025

Revv

Why Brand of the YearRevv offers a direct self-drive rental service.

Intercity bus operators: Brand of the Year 2025

IntrCity SmartBus

Why Brand of the YearIntrCity SmartBus has a defined branded intercity travel format.

Broadcast television and news: Brand of the Year 2025

NDTV

Why Brand of the YearNDTV has a recognisable television news identity.

Video streaming services: Brand of the Year 2025

JioHotstar

Why Brand of the YearJioHotstar gives viewers a named Indian streaming platform.

Video games and gaming platforms: Brand of the Year 2025

BGMI

Why Brand of the YearBGMI is a recognisable mobile game for Indian players.

Music streaming services: Brand of the Year 2025

JioSaavn

Why Brand of the YearJioSaavn has a recognisable India-focused music service.

Schools and school networks: Brand of the Year 2025

Ryan International Schools

Why Brand of the YearRyan International Schools offers a named school network across locations.

Universities and higher education: Brand of the Year 2025

Manipal Academy of Higher Education

Why Brand of the YearManipal Academy of Higher Education has a defined higher-education identity.

Education technology and test preparation: Brand of the Year 2025

PhysicsWallah

Why Brand of the YearPhysicsWallah has a direct consumer education platform and teaching brand.

Household cooking gas: Brand of the Year 2025

HP Gas

Why Brand of the YearHP Gas gives households a named LPG service choice.

Fuel retail: Brand of the Year 2025

Bharat Petroleum

Why Brand of the YearBharat Petroleum gives drivers a recognisable fuel-retail network.

Public EV charging networks: Brand of the Year 2025

Jio-bp pulse

Why Brand of the YearJio-bp pulse gives drivers a clearly identified EV-charging service.

Category test: Uptime, connector compatibility, pricing clarity and support at the charger are central to EV drivers. Read the category guide

Rooftop solar for homes: Brand of the Year 2025

Tata Power Solar

Why Brand of the YearTata Power Solar gives homeowners a recognisable solar-installation brand.

Home inverters and batteries: Brand of the Year 2025

Luminous

Why Brand of the YearLuminous has a clear home-inverter and battery identity.

Water purifiers: Brand of the Year 2025

Aquaguard

Why Brand of the YearAquaguard is a recognisable home water-purification brand.

Category test: Match purification technology to local water conditions; assess maintenance costs, testing and service access. Read the category guide

Decorative paints: Brand of the Year 2025

Berger Paints

Why Brand of the YearBerger Paints offers a direct decorative-paint choice.

Bath fittings and sanitaryware: Brand of the Year 2025

Cera

Why Brand of the YearCera offers a direct sanitaryware and bath-fitting choice.

Small kitchen appliances: Brand of the Year 2025

Bajaj Electricals

Why Brand of the YearBajaj Electricals offers a broad range of small kitchen appliances.

Residential real estate development: Brand of the Year 2025

Godrej Properties

Why Brand of the YearGodrej Properties has a direct consumer residential-project identity.

Category test: Delivery record, construction quality, disclosures, maintenance and treatment of buyers should be examined project by project. Read the category guide

Home interior design services: Brand of the Year 2025

HomeLane

Why Brand of the YearHomeLane gives households a direct modular-interiors proposition.

Furniture and home furnishing stores: Brand of the Year 2025

Godrej Interio

Why Brand of the YearGodrej Interio offers a recognisable furniture range for Indian homes.

Floor and wall tiles: Brand of the Year 2025

Somany

Why Brand of the YearSomany offers a directly comparable floor-and-wall tile choice.

Household relocation services: Brand of the Year 2025

Porter

Why Brand of the YearPorter gives consumers an app-based moving and transport option.

Consumer parcel delivery: Brand of the Year 2025

DTDC

Why Brand of the YearDTDC offers a direct consumer parcel-shipping service.

Home improvement retail: Brand of the Year 2025

IKEA India

Why Brand of the YearIKEA India gives shoppers a clearly defined home-furnishing destination.

Baby skin care and toiletries: Brand of the Year 2025

Himalaya BabyCare

Why Brand of the YearHimalaya BabyCare offers a named baby skin-care range.

Diapers and baby hygiene: Brand of the Year 2025

Huggies

Why Brand of the YearHuggies has a recognisable baby-diaper range.

Toys and games: Brand of the Year 2025

LEGO

Why Brand of the YearLEGO has a distinctive construction-toy system.

School stationery: Brand of the Year 2025

Camlin

Why Brand of the YearCamlin has a familiar art-and-school stationery range.

Pet food: Brand of the Year 2025

Drools

Why Brand of the YearDrools has a recognisable pet-food range in India.

Fresh meat and seafood delivery: Brand of the Year 2025

FreshToHome

Why Brand of the YearFreshToHome has a clear consumer delivery proposition for fresh protein.

Fitness centres: Brand of the Year 2025

Gold's Gym India

Why Brand of the YearGold's Gym India has a recognisable gym-chain identity.

Beauty salon chains: Brand of the Year 2025

Naturals

Why Brand of the YearNaturals has a recognisable salon-network identity.

Matrimony platforms: Brand of the Year 2025

Jeevansathi

Why Brand of the YearJeevansathi gives users a direct online matchmaking service.

Cinema chains: Brand of the Year 2025

Cinépolis India

Why Brand of the YearCinépolis India offers a direct theatrical-cinema experience.

Food delivery apps: Brand of the Year 2025

Zomato

Why Brand of the YearZomato gives diners a recognisable food-ordering service.

Category test: Restaurant choice, delivery reliability, fees, issue resolution and treatment of delivery partners deserve attention. Read the category guide

Laundry services: Brand of the Year 2025

UClean

Why Brand of the YearUClean has a clearly branded consumer laundry-service model.