Brand of the Year 2024: India

Branded flour and pantry staples: Brand of the Year 2024

Aashirvaad

Why Brand of the YearAashirvaad is closely identified with branded atta and everyday pantry shopping.

Dairy products: Brand of the Year 2024

Amul

Why Brand of the YearAmul spans milk, butter and other dairy products under a single household brand.

Category test: Cold-chain reliability, product safety, farmer relationships and repeat household use matter more here than a single popular milk product. Read the category guide

Biscuits: Brand of the Year 2024

Britannia

Why Brand of the YearBritannia has a broad biscuit portfolio that reaches several everyday purchase occasions.

Chocolate: Brand of the Year 2024

Cadbury Dairy Milk

Why Brand of the YearCadbury Dairy Milk is a distinctive chocolate brand with broad everyday familiarity.

Savoury snacks: Brand of the Year 2024

Haldiram's

Why Brand of the YearHaldiram's connects packaged savoury snacks with an established Indian snack name.

Ready-to-eat meals: Brand of the Year 2024

MTR

Why Brand of the YearMTR is known for packaged Indian meals that can be prepared quickly at home.

Cola and carbonated soft drinks: Brand of the Year 2024

Thums Up

Why Brand of the YearThums Up has an unmistakable cola identity in the Indian soft-drinks aisle.

Branded tea: Brand of the Year 2024

Tata Tea

Why Brand of the YearTata Tea has a recognisable national tea range for everyday use.

Whisky: Brand of the Year 2024

Royal Stag

Why Brand of the YearRoyal Stag is a clearly defined whisky brand in the Indian market.

Skin care: Brand of the Year 2024

Nivea

Why Brand of the YearNivea has a straightforward skin-care proposition across creams and lotions.

Category test: Ingredient clarity, suitability for different skin needs, product testing and a trustworthy claims record should carry weight. Read the category guide

Hair care: Brand of the Year 2024

Parachute

Why Brand of the YearParachute is closely associated with hair oil in Indian homes.

Colour cosmetics: Brand of the Year 2024

Lakmé

Why Brand of the YearLakmé has a well-defined cosmetics identity across everyday makeup products.

Fragrances: Brand of the Year 2024

Fogg

Why Brand of the YearFogg is known for body sprays and a clear fragrance identity.

Oral care: Brand of the Year 2024

Colgate

Why Brand of the YearColgate is a direct toothpaste and oral-care choice for households.

Laundry detergents: Brand of the Year 2024

Surf Excel

Why Brand of the YearSurf Excel is a recognisable laundry detergent brand across formats.

Air conditioners: Brand of the Year 2024

LG

Why Brand of the YearLG sells air conditioners under a widely recognised home-electronics brand.

Category test: Cooling performance in Indian conditions, energy efficiency, service reach and reliability after purchase are central. Read the category guide

Everyday apparel: Brand of the Year 2024

Westside

Why Brand of the YearWestside offers a recognisable range of everyday clothing through its stores.

Sportswear and athleisure: Brand of the Year 2024

Adidas

Why Brand of the YearAdidas connects its sportswear range to training and daily wear.

Footwear: Brand of the Year 2024

Bata

Why Brand of the YearBata has a broad footwear range for work, school and daily wear.

Luxury fashion and accessories: Brand of the Year 2024

Gucci

Why Brand of the YearGucci is a distinct luxury fashion house with a consumer retail presence.

Jewellery: Brand of the Year 2024

Tanishq

Why Brand of the YearTanishq has a direct jewellery retail identity across Indian purchase occasions.

Watches: Brand of the Year 2024

Titan

Why Brand of the YearTitan's watch name is familiar across multiple consumer styles and prices.

Passenger cars: Brand of the Year 2024

Maruti Suzuki

Why Brand of the YearMaruti Suzuki has a wide passenger-car portfolio serving several buyer needs.

Electric passenger vehicles: Brand of the Year 2024

Tata.ev

Why Brand of the YearTata.ev gives electric-car buyers a clear consumer-facing EV identity.

Two-wheelers and scooters: Brand of the Year 2024

Hero MotoCorp

Why Brand of the YearHero MotoCorp has a broad commuter-motorcycle offer.

Electric two-wheelers: Brand of the Year 2024

Ather Energy

Why Brand of the YearAther Energy is a consumer-facing electric-scooter brand.

Tyres: Brand of the Year 2024

MRF

Why Brand of the YearMRF is a familiar passenger-tyre brand at replacement time.

Car service networks: Brand of the Year 2024

Maruti Suzuki Service

Why Brand of the YearMaruti Suzuki Service is a named after-sales route for car owners.

Ride-hailing and shared mobility: Brand of the Year 2024

Uber India

Why Brand of the YearUber India is a clearly identified app for booking a ride.

Retail banking: Brand of the Year 2024

HDFC Bank

Why Brand of the YearHDFC Bank offers a broad set of everyday personal-banking services.

Category test: Trust depends on service accessibility, digital reliability, fees, complaint handling and safeguards for account holders. Read the category guide

Credit cards: Brand of the Year 2024

SBI Card

Why Brand of the YearSBI Card is a dedicated consumer credit-card brand.

Life insurance: Brand of the Year 2024

LIC

Why Brand of the YearLIC has a widely recognisable life-insurance identity.

Health insurance: Brand of the Year 2024

Star Health

Why Brand of the YearStar Health is a specialist consumer health-insurance name.

Consumer lending: Brand of the Year 2024

Bajaj Finserv

Why Brand of the YearBajaj Finserv is known to consumers for financing purchases and personal borrowing.

Housing finance: Brand of the Year 2024

LIC Housing Finance

Why Brand of the YearLIC Housing Finance is a recognisable home-loan specialist.

Consumer payments and fintech: Brand of the Year 2024

PhonePe

Why Brand of the YearPhonePe is a widely recognisable app for everyday digital payments.

Mutual funds: Brand of the Year 2024

SBI Mutual Fund

Why Brand of the YearSBI Mutual Fund is a clear retail investment brand.

Securities brokerage and trading platforms: Brand of the Year 2024

Zerodha

Why Brand of the YearZerodha gives individual investors a clearly branded trading platform.

Smartphones: Brand of the Year 2024

Samsung

Why Brand of the YearSamsung offers smartphones across many consumer price bands.

Personal computers and tablets: Brand of the Year 2024

HP

Why Brand of the YearHP has a broad consumer laptop and computer range.

Personal audio: Brand of the Year 2024

Sony

Why Brand of the YearSony's headphones and speakers have a distinct personal-audio identity.

Personal productivity software: Brand of the Year 2024

Microsoft 365 Personal

Why Brand of the YearMicrosoft 365 Personal gives households a named productivity subscription.

Consumer AI assistants: Brand of the Year 2024

ChatGPT

Why Brand of the YearChatGPT is a direct consumer AI assistant with a distinct product name.

Consumer digital security: Brand of the Year 2024

Quick Heal

Why Brand of the YearQuick Heal is a named home-device security product.

Social media and creator platforms: Brand of the Year 2024

Instagram

Why Brand of the YearInstagram is a consumer platform for sharing images and short video.

Category test: Creator tools, audience reach, safety controls and the ability to build a durable presence shape platform value. Read the category guide

Smartwatches and wearables: Brand of the Year 2024

Apple Watch

Why Brand of the YearApple Watch is a clearly identified smartwatch line.

Gaming hardware: Brand of the Year 2024

PlayStation

Why Brand of the YearPlayStation is a distinct home gaming hardware ecosystem.

Telecommunications services: Brand of the Year 2024

Jio

Why Brand of the YearJio provides a clearly branded mobile connection for consumers.

Over-the-counter cold and flu remedies: Brand of the Year 2024

Vicks

Why Brand of the YearVicks is closely identified with cold-symptom care.

Vitamins and supplements: Brand of the Year 2024

Revital

Why Brand of the YearRevital is a recognisable everyday supplement brand.

Home health monitoring devices: Brand of the Year 2024

Dr Trust

Why Brand of the YearDr Trust makes home health monitoring a clear consumer product category.

Hospitals and care networks: Brand of the Year 2024

Apollo Hospitals

Why Brand of the YearApollo Hospitals gives patients a recognisable hospital-network choice.

Diagnostic laboratories: Brand of the Year 2024

Dr Lal PathLabs

Why Brand of the YearDr Lal PathLabs gives patients a recognisable diagnostic-lab network.

Pharmacy chains: Brand of the Year 2024

Apollo Pharmacy

Why Brand of the YearApollo Pharmacy offers a named retail pharmacy network.

Telehealth services: Brand of the Year 2024

Practo

Why Brand of the YearPracto gives patients a direct digital route to medical consultations.

Supermarkets and grocery retail: Brand of the Year 2024

DMart

Why Brand of the YearDMart has a recognisable supermarket proposition built around everyday shopping.

Department stores: Brand of the Year 2024

Shoppers Stop

Why Brand of the YearShoppers Stop is a recognisable multi-brand department store.

E-commerce marketplaces: Brand of the Year 2024

Amazon India

Why Brand of the YearAmazon India is a broad consumer marketplace for many purchase needs.

Category test: Selection, delivery, seller standards, returns and buyer protection determine the marketplace experience. Read the category guide

Quick commerce: Brand of the Year 2024

Blinkit

Why Brand of the YearBlinkit gives consumers a named rapid-delivery grocery app.

Electronics retail: Brand of the Year 2024

Croma

Why Brand of the YearCroma is a dedicated consumer electronics retailer.

Airlines: Brand of the Year 2024

IndiGo

Why Brand of the YearIndiGo has a focused airline offer that travellers can book directly.

Hotels and accommodation: Brand of the Year 2024

Taj Hotels

Why Brand of the YearTaj Hotels offers a recognisable hotel experience across several Indian destinations.

Online travel booking: Brand of the Year 2024

MakeMyTrip

Why Brand of the YearMakeMyTrip lets consumers compare and book multiple travel products.

Self-drive car rentals: Brand of the Year 2024

Zoomcar

Why Brand of the YearZoomcar lets consumers book a self-drive car through a named platform.

Intercity bus operators: Brand of the Year 2024

VRL Travels

Why Brand of the YearVRL Travels offers a named intercity bus service that passengers can choose.

Broadcast television and news: Brand of the Year 2024

Aaj Tak

Why Brand of the YearAaj Tak is a direct television news choice for Hindi-speaking viewers.

Video streaming services: Brand of the Year 2024

Netflix India

Why Brand of the YearNetflix India offers a recognisable subscription video service.

Video games and gaming platforms: Brand of the Year 2024

Ludo King

Why Brand of the YearLudo King is a named consumer game with a familiar play format.

Music streaming services: Brand of the Year 2024

Spotify

Why Brand of the YearSpotify gives listeners a dedicated music-streaming app.

Schools and school networks: Brand of the Year 2024

Delhi Public School

Why Brand of the YearDelhi Public School is a recognisable school-network name for families.

Universities and higher education: Brand of the Year 2024

Amity University

Why Brand of the YearAmity University offers students a recognisable private-university choice.

Education technology and test preparation: Brand of the Year 2024

ALLEN

Why Brand of the YearALLEN is a named test-preparation institution for students.

Household cooking gas: Brand of the Year 2024

Indane

Why Brand of the YearIndane is a direct household cooking-gas brand.

Fuel retail: Brand of the Year 2024

IndianOil

Why Brand of the YearIndianOil is a clear fuel-station name for motorists.

Public EV charging networks: Brand of the Year 2024

Tata Power EZ Charge

Why Brand of the YearTata Power EZ Charge is a named public charging network for EV drivers.

Category test: Uptime, connector compatibility, pricing clarity and support at the charger are central to EV drivers. Read the category guide

Rooftop solar for homes: Brand of the Year 2024

Waaree Energies

Why Brand of the YearWaaree Energies offers a named rooftop-solar option to households.

Home inverters and batteries: Brand of the Year 2024

Exide

Why Brand of the YearExide is a familiar replacement battery choice for the home.

Water purifiers: Brand of the Year 2024

KENT

Why Brand of the YearKENT gives households a directly identifiable water-purifier range.

Category test: Match purification technology to local water conditions; assess maintenance costs, testing and service access. Read the category guide

Decorative paints: Brand of the Year 2024

Asian Paints

Why Brand of the YearAsian Paints is closely identified with home-decorating paint.

Bath fittings and sanitaryware: Brand of the Year 2024

Jaquar

Why Brand of the YearJaquar gives homeowners a named bath-fitting and faucet range.

Small kitchen appliances: Brand of the Year 2024

Prestige

Why Brand of the YearPrestige is a familiar kitchen-appliance name for home cooks.

Residential real estate development: Brand of the Year 2024

DLF

Why Brand of the YearDLF gives home buyers a recognisable residential developer name.

Category test: Delivery record, construction quality, disclosures, maintenance and treatment of buyers should be examined project by project. Read the category guide

Home interior design services: Brand of the Year 2024

Livspace

Why Brand of the YearLivspace offers homeowners a clearly branded interior-design service.

Furniture and home furnishing stores: Brand of the Year 2024

IKEA India

Why Brand of the YearIKEA India gives consumers a distinct furniture and home-store experience.

Floor and wall tiles: Brand of the Year 2024

Kajaria

Why Brand of the YearKajaria has a clear consumer tile range for home surfaces.

Household relocation services: Brand of the Year 2024

Agarwal Packers and Movers

Why Brand of the YearAgarwal Packers and Movers is a named household-moving service.

Consumer parcel delivery: Brand of the Year 2024

Blue Dart

Why Brand of the YearBlue Dart lets individuals send parcels through a named courier network.

Home improvement retail: Brand of the Year 2024

Home Centre

Why Brand of the YearHome Centre offers a broad home-shopping store format.

Baby skin care and toiletries: Brand of the Year 2024

Johnson's Baby

Why Brand of the YearJohnson's Baby is a distinct baby-care toiletries name.

Diapers and baby hygiene: Brand of the Year 2024

Pampers

Why Brand of the YearPampers is a direct diaper brand for parents.

Toys and games: Brand of the Year 2024

Funskool

Why Brand of the YearFunskool offers a recognisable range of games and toys.

School stationery: Brand of the Year 2024

Classmate

Why Brand of the YearClassmate is a direct school notebook and stationery name.

Pet food: Brand of the Year 2024

Pedigree

Why Brand of the YearPedigree is a direct packaged dog-food brand.

Fresh meat and seafood delivery: Brand of the Year 2024

Licious

Why Brand of the YearLicious gives households a direct online meat and seafood offer.

Fitness centres: Brand of the Year 2024

Cult.fit

Why Brand of the YearCult.fit combines a named fitness app with physical classes and centres.

Beauty salon chains: Brand of the Year 2024

Lakmé Salon

Why Brand of the YearLakmé Salon gives consumers a named beauty-service chain.

Matrimony platforms: Brand of the Year 2024

Shaadi.com

Why Brand of the YearShaadi.com is a clearly identified consumer matrimony platform.

Cinema chains: Brand of the Year 2024

PVR INOX

Why Brand of the YearPVR INOX gives filmgoers a named cinema-chain choice.

Food delivery apps: Brand of the Year 2024

Swiggy

Why Brand of the YearSwiggy offers consumers a direct app for restaurant delivery.

Category test: Restaurant choice, delivery reliability, fees, issue resolution and treatment of delivery partners deserve attention. Read the category guide

Laundry services: Brand of the Year 2024

Tumbledry

Why Brand of the YearTumbledry offers households a named laundry and dry-cleaning service.