GCEIP · United States
Brand of the Year 2024: United States
GCEIP's Brand of the Year winners in 100 consumer categories in the United States for 2024.
GCEIP Brand of the Year winners
2024 Brand of the Year edition
One brand in each category
Find the Brand of the Year winner for each consumer category below. Each entry explains GCEIP’s selection. The comparison shows the winner in the same category across three annual editions.
GCEIP selects one Brand of the Year winner per category. This recognition is not a product-by-product buying recommendation. Read the selection methodology for the evaluation criteria.
Showing 100 categories
- 01
Breakfast cereal: Brand of the Year 2024
Cheerios
Why Brand of the YearCheerios is proposed for its familiar oat cereal range.
- 02
Packaged bread: Brand of the Year 2024
Wonder Bread
Why Brand of the YearWonder Bread is proposed for its recognizable sliced-loaf range.
- 03
Dairy and milk: Brand of the Year 2024
Horizon Organic
Why Brand of the YearHorizon Organic is proposed for its organic milk identity.
- 04
Yogurt: Brand of the Year 2024
Chobani
Why Brand of the YearChobani is proposed for its Greek yogurt range.
- 05
Chocolate: Brand of the Year 2024
Hershey's
Why Brand of the YearHershey's is proposed for its familiar chocolate bars.
- 06
Ice cream: Brand of the Year 2024
Ben & Jerry's
Why Brand of the YearBen & Jerry's is proposed for its distinctive flavor range.
- 07
Salty snacks: Brand of the Year 2024
Lay's
Why Brand of the YearLay's is proposed for its potato-chip assortment.
- 08
Cookies and biscuits: Brand of the Year 2024
Oreo
Why Brand of the YearOreo is proposed for its recognizable sandwich cookie.
- 09
Frozen meals: Brand of the Year 2024
Stouffer's
Why Brand of the YearStouffer's is proposed for its classic frozen entrees.
- 10
Pasta and sauces: Brand of the Year 2024
Barilla
Why Brand of the YearBarilla is proposed for its broad pasta range.
- 11
Coffee at home: Brand of the Year 2024
Folgers
Why Brand of the YearFolgers is proposed for its everyday ground-coffee range.
- 12
Tea: Brand of the Year 2024
Lipton
Why Brand of the YearLipton is proposed for its accessible tea range.
- 13
Bottled water: Brand of the Year 2024
Dasani
Why Brand of the YearDasani is proposed for its mainstream bottled-water presence.
- 14
Soft drinks: Brand of the Year 2024
Coca-Cola
Why Brand of the YearCoca-Cola is proposed for its flagship cola identity.
- 15
Energy drinks: Brand of the Year 2024
Red Bull
Why Brand of the YearRed Bull is proposed for its original energy-drink identity.
- 16
Juice and fruit drinks: Brand of the Year 2024
Tropicana
Why Brand of the YearTropicana is proposed for its orange-juice heritage.
- 17
Fast-food burgers: Brand of the Year 2024
McDonald's
Why Brand of the YearMcDonald's is proposed for its ubiquitous burger menu.
- 18
Fast-casual dining: Brand of the Year 2024
Chipotle
Why Brand of the YearChipotle is proposed for its build-your-own Mexican menu.
- 19
Pizza chains: Brand of the Year 2024
Domino's
Why Brand of the YearDomino's is proposed for its delivery-focused model.
- 20
Coffee shops: Brand of the Year 2024
Starbucks
Why Brand of the YearStarbucks is proposed for its broad café network.
- 21
Chicken restaurant chains: Brand of the Year 2024
Chick-fil-A
Why Brand of the YearChick-fil-A is proposed for its chicken-sandwich identity.
- 22
Grocery supermarkets: Brand of the Year 2024
Kroger
Why Brand of the YearKroger is proposed for its multi-format grocery network.
- 23
Warehouse clubs: Brand of the Year 2024
Costco
Why Brand of the YearCostco is proposed for its membership value proposition.
- 24
Convenience stores: Brand of the Year 2024
7-Eleven
Why Brand of the Year7-Eleven is proposed for its round-the-clock convenience identity.
- 25
Online marketplaces: Brand of the Year 2024
Amazon
Why Brand of the YearAmazon is proposed for its broad consumer marketplace.
- 26
Beauty retail: Brand of the Year 2024
Sephora
Why Brand of the YearSephora is proposed for its prestige beauty assortment.
- 27
Department stores: Brand of the Year 2024
Macy's
Why Brand of the YearMacy's is proposed for its department-store reach.
- 28
Discount retail: Brand of the Year 2024
Walmart
Why Brand of the YearWalmart is proposed for its everyday low-price format.
- 29
Athletic apparel: Brand of the Year 2024
Nike
Why Brand of the YearNike is proposed for its performance footwear and apparel.
- 30
Everyday apparel: Brand of the Year 2024
Levi's
Why Brand of the YearLevi's is proposed for its denim heritage.
- 31
Outdoor clothing: Brand of the Year 2024
Patagonia
Why Brand of the YearPatagonia is proposed for its outdoor clothing range.
- 32
Luxury fashion: Brand of the Year 2024
Louis Vuitton
Why Brand of the YearLouis Vuitton is proposed for its leather-goods identity.
- 33
Footwear: Brand of the Year 2024
Skechers
Why Brand of the YearSkechers is proposed for its comfort-oriented shoes.
- 34
Eyewear retail: Brand of the Year 2024
Warby Parker
Why Brand of the YearWarby Parker is proposed for its direct eyewear model.
- 35
Jewelry: Brand of the Year 2024
Tiffany & Co.
Why Brand of the YearTiffany & Co. is proposed for its signature jewelry collections.
- 36
Watches: Brand of the Year 2024
Rolex
Why Brand of the YearRolex is proposed for its established mechanical watches.
- 37
Skin care: Brand of the Year 2024
CeraVe
Why Brand of the YearCeraVe is proposed for its ceramide-led skin-care line.
- 38
Color cosmetics: Brand of the Year 2024
Maybelline
Why Brand of the YearMaybelline is proposed for its accessible makeup range.
- 39
Hair care: Brand of the Year 2024
Pantene
Why Brand of the YearPantene is proposed for its mass-market hair-care range.
- 40
Fragrance: Brand of the Year 2024
Dior
Why Brand of the YearDior is proposed for its established perfume range.
- 41
Oral care: Brand of the Year 2024
Colgate
Why Brand of the YearColgate is proposed for its toothpaste and oral-care range.
- 42
Deodorant: Brand of the Year 2024
Dove
Why Brand of the YearDove is proposed for its personal-care deodorant line.
- 43
Men's grooming: Brand of the Year 2024
Gillette
Why Brand of the YearGillette is proposed for its razor-system range.
- 44
Laundry detergent: Brand of the Year 2024
Tide
Why Brand of the YearTide is proposed for its broad laundry range.
- 45
Household cleaning: Brand of the Year 2024
Clorox
Why Brand of the YearClorox is proposed for its bleach and disinfecting range.
- 46
Paper products: Brand of the Year 2024
Bounty
Why Brand of the YearBounty is proposed for its paper-towel identity.
- 47
Baby diapers: Brand of the Year 2024
Pampers
Why Brand of the YearPampers is proposed for its baby diaper range.
- 48
Baby food: Brand of the Year 2024
Gerber
Why Brand of the YearGerber is proposed for its longstanding baby-food range.
- 49
Pet food: Brand of the Year 2024
Purina
Why Brand of the YearPurina is proposed for its wide dog-and-cat-food portfolio.
- 50
Pet retail: Brand of the Year 2024
PetSmart
Why Brand of the YearPetSmart is proposed for its stores and pet services.
- 51
Passenger cars: Brand of the Year 2024
Toyota
Why Brand of the YearToyota is proposed for its broad passenger-car range.
- 52
Electric cars: Brand of the Year 2024
Tesla
Why Brand of the YearTesla is proposed for its EV lineup and charging ecosystem.
- 53
Pickup trucks: Brand of the Year 2024
Ford
Why Brand of the YearFord is proposed for its F-Series truck family.
- 54
Motorcycles: Brand of the Year 2024
Harley-Davidson
Why Brand of the YearHarley-Davidson is proposed for its touring and cruiser identity.
- 55
Automotive tires: Brand of the Year 2024
Michelin
Why Brand of the YearMichelin is proposed for its premium tire portfolio.
- 56
Car rental: Brand of the Year 2024
Enterprise
Why Brand of the YearEnterprise is proposed for its neighborhood rental network.
- 57
Ride-hailing: Brand of the Year 2024
Uber
Why Brand of the YearUber is proposed for its widely used ride-booking app.
- 58
Fuel stations: Brand of the Year 2024
Shell
Why Brand of the YearShell is proposed for its fuel-station network.
- 59
Public EV charging: Brand of the Year 2024
Tesla Supercharger
Why Brand of the YearTesla Supercharger is proposed for its integrated charging network.
- 60
Airlines: Brand of the Year 2024
Delta Air Lines
Why Brand of the YearDelta Air Lines is proposed for its domestic and international network.
- 61
Hotels: Brand of the Year 2024
Marriott
Why Brand of the YearMarriott is proposed for its multi-tier hotel portfolio.
- 62
Vacation rentals: Brand of the Year 2024
Airbnb
Why Brand of the YearAirbnb is proposed for its large home-stay marketplace.
- 63
Online travel booking: Brand of the Year 2024
Booking.com
Why Brand of the YearBooking.com is proposed for its accommodation search and booking.
- 64
Cruise holidays: Brand of the Year 2024
Royal Caribbean
Why Brand of the YearRoyal Caribbean is proposed for its large-ship cruise offer.
- 65
Retail banking: Brand of the Year 2024
Chase
Why Brand of the YearChase is proposed for its branches and digital banking.
- 66
Credit cards: Brand of the Year 2024
American Express
Why Brand of the YearAmerican Express is proposed for its rewards and service identity.
- 67
Digital banking: Brand of the Year 2024
Chime
Why Brand of the YearChime is proposed for its app-led checking proposition.
- 68
Home insurance: Brand of the Year 2024
State Farm
Why Brand of the YearState Farm is proposed for its agent-based homeowner coverage.
- 69
Auto insurance: Brand of the Year 2024
GEICO
Why Brand of the YearGEICO is proposed for its direct auto-insurance model.
- 70
Personal investing: Brand of the Year 2024
Fidelity
Why Brand of the YearFidelity is proposed for its retail investing platform.
- 71
Consumer payments: Brand of the Year 2024
PayPal
Why Brand of the YearPayPal is proposed for its online checkout familiarity.
- 72
Smartphones: Brand of the Year 2024
Apple iPhone
Why Brand of the YearApple iPhone is proposed for its integrated handset ecosystem.
- 73
Personal computers: Brand of the Year 2024
Apple Mac
Why Brand of the YearApple Mac is proposed for its Mac hardware and software mix.
- 74
Tablets: Brand of the Year 2024
Apple iPad
Why Brand of the YearApple iPad is proposed for its broad tablet app ecosystem.
- 75
Personal audio: Brand of the Year 2024
Bose
Why Brand of the YearBose is proposed for its headphone and speaker range.
- 76
Smartwatches: Brand of the Year 2024
Apple Watch
Why Brand of the YearApple Watch is proposed for its health and phone integration.
- 77
Smart home devices: Brand of the Year 2024
Amazon Echo
Why Brand of the YearAmazon Echo is proposed for its voice-speaker ecosystem.
- 78
Consumer AI assistants: Brand of the Year 2024
ChatGPT
Why Brand of the YearChatGPT is proposed for its general-purpose conversational tool.
- 79
Personal productivity software: Brand of the Year 2024
Microsoft 365
Why Brand of the YearMicrosoft 365 is proposed for its familiar document apps.
- 80
Consumer cybersecurity: Brand of the Year 2024
Norton
Why Brand of the YearNorton is proposed for its device-protection suite.
- 81
Social video platforms: Brand of the Year 2024
YouTube
Why Brand of the YearYouTube is proposed for its creator and viewer ecosystem.
- 82
Messaging apps: Brand of the Year 2024
WhatsApp
Why Brand of the YearWhatsApp is proposed for its cross-platform messaging.
- 83
Video streaming: Brand of the Year 2024
Netflix
Why Brand of the YearNetflix is proposed for its large on-demand library.
- 84
Music streaming: Brand of the Year 2024
Spotify
Why Brand of the YearSpotify is proposed for its discovery and playlist tools.
- 85
Gaming consoles: Brand of the Year 2024
PlayStation
Why Brand of the YearPlayStation is proposed for its exclusive game catalogue.
- 86
Video games: Brand of the Year 2024
Minecraft
Why Brand of the YearMinecraft is proposed for its open-ended building play.
- 87
Movie theaters: Brand of the Year 2024
AMC Theatres
Why Brand of the YearAMC Theatres is proposed for its large cinema network.
- 88
News subscriptions: Brand of the Year 2024
The New York Times
Why Brand of the YearThe New York Times is proposed for its reporting and digital products.
- 89
Sports streaming: Brand of the Year 2024
ESPN+
Why Brand of the YearESPN+ is proposed for its sports-focused subscription.
- 90
Telecom mobile service: Brand of the Year 2024
Verizon
Why Brand of the YearVerizon is proposed for its mobile service portfolio.
- 91
Home internet: Brand of the Year 2024
Xfinity
Why Brand of the YearXfinity is proposed for its cable internet availability.
- 92
Pharmacy retail: Brand of the Year 2024
CVS Pharmacy
Why Brand of the YearCVS Pharmacy is proposed for its pharmacy and store network.
- 93
Over-the-counter pain relief: Brand of the Year 2024
Tylenol
Why Brand of the YearTylenol is proposed for its acetaminophen product line.
- 94
Vitamins and supplements: Brand of the Year 2024
Nature Made
Why Brand of the YearNature Made is proposed for its wide supplement assortment.
- 95
Telehealth: Brand of the Year 2024
Teladoc Health
Why Brand of the YearTeladoc Health is proposed for its remote-care platform.
- 96
Fitness clubs: Brand of the Year 2024
Planet Fitness
Why Brand of the YearPlanet Fitness is proposed for its low-cost gym format.
- 97
Home fitness: Brand of the Year 2024
Peloton
Why Brand of the YearPeloton is proposed for its connected cycling classes.
- 98
Home improvement retail: Brand of the Year 2024
The Home Depot
Why Brand of the YearThe Home Depot is proposed for its broad DIY assortment.
- 99
Furniture and home stores: Brand of the Year 2024
IKEA
Why Brand of the YearIKEA is proposed for its flat-pack home furnishings.
- 100
Home appliances: Brand of the Year 2024
Whirlpool
Why Brand of the YearWhirlpool is proposed for its laundry and kitchen appliances.
GCEIP Brand of the Year
Three years, the same 100 categories
Each annual page uses the same category definitions so readers can compare the selected brands directly across the three years.