GCEIP · United Kingdom
Brand of the Year 2025: United Kingdom
GCEIP's Brand of the Year winners in 100 consumer categories in the United Kingdom for 2025.
GCEIP Brand of the Year winners
2025 Brand of the Year edition
One brand in each category
Find the Brand of the Year winner for each consumer category below. Each entry explains GCEIP’s selection. The comparison shows the winner in the same category across three annual editions.
GCEIP selects one Brand of the Year winner per category. This recognition is not a product-by-product buying recommendation. Read the selection methodology for the evaluation criteria.
Showing 100 categories
- 01
Breakfast cereal: Brand of the Year 2025
Shreddies
Why Brand of the YearShreddies is built around its woven cereal squares, a format shoppers can distinguish from flakes or wheat biscuits. The brand belongs to an ordinary family breakfast rather than a specialist food occasion. GCEIP selected it for 2025 because the product and its use are so clearly matched.
- 02
Packaged bread: Brand of the Year 2025
Hovis
Why Brand of the YearHovis is a bread name shoppers encounter while choosing a sliced loaf for home use. The brand's place in this category comes from a practical food bought repeatedly, not a wider bakery-service promise. GCEIP selected Hovis for the 2025 packaged-bread edition on that clear fit.
- 03
Milk and dairy: Brand of the Year 2025
Yeo Valley
Why Brand of the YearYeo Valley brings a recognisable dairy name to milk and other products kept in the fridge. A household may meet the brand at breakfast and in cooking, not just in one product format. GCEIP's 2025 choice recognises that coherent place in everyday dairy buying.
- 04
Yogurt: Brand of the Year 2025
Yeo Valley
Why Brand of the YearYeo Valley's yogurt range gives buyers a clearly named choice in the chilled aisle. The brand is encountered through products eaten at breakfast or between meals, rather than through a general dairy claim. GCEIP selected it for 2025 for that focused yogurt identity.
- 05
Chocolate: Brand of the Year 2025
Lindt
Why Brand of the YearLindt gives chocolate buyers a name across bars and boxed pieces. Those formats serve personal eating and gifting, but the chocolate identity remains the common thread. GCEIP selected Lindt for 2025 because the brand has a clear place across more than one chocolate occasion.
- 06
Ice cream: Brand of the Year 2025
Ben & Jerry's
Why Brand of the YearBen & Jerry's gives shoppers an ice-cream name attached to tubs and distinctive flavour choices. The brand is encountered at the freezer, where enjoyment and the particular flavour drive the decision. GCEIP selected it for 2025 because ice cream defines the consumer offer.
- 07
Crisps: Brand of the Year 2025
Tyrrells
Why Brand of the YearTyrrells gives buyers a crisp name associated with a distinct potato-snack offer. The product is chosen for casual eating, often alongside other food rather than as a meal. GCEIP selected Tyrrells for 2025 because that clear snack identity distinguishes its place on the shelf.
- 08
Biscuits: Brand of the Year 2025
Oreo
Why Brand of the YearOreo is recognisable through its sandwich-biscuit format. The brand has extensions, yet the central product remains easy to identify on a UK shelf. GCEIP selected Oreo for 2025 because the link between the name and the biscuit is unusually direct.
- 09
Ready meals: Brand of the Year 2025
M&S Food
Why Brand of the YearM&S Food gives shoppers a prepared-meal choice within its wider food halls. The retailer's name is part of the decision when buying a dish to heat and serve at home. GCEIP selected M&S Food for 2025 because its ready-meal offer is a recognisable part of that shopping experience.
- 10
Pasta and cooking sauces: Brand of the Year 2025
Barilla
Why Brand of the YearBarilla gives home cooks a name across pasta shapes and accompanying sauces. A shopper can build different meals while staying within a clear Italian-food category. GCEIP selected Barilla for 2025 because pasta remains the centre of its consumer identity.
- 11
Tea: Brand of the Year 2025
Yorkshire Tea
Why Brand of the YearYorkshire Tea gives drinkers a named choice for a regular cup, with the product rather than a broad drinks portfolio at its centre. Its category relevance is easy to understand on the tea shelf. GCEIP selected Yorkshire Tea for 2025 on that focused household role.
- 12
Coffee for home: Brand of the Year 2025
Tassimo
Why Brand of the YearTassimo is a coffee-at-home system built around compatible pods and a machine. Consumers encounter the brand through the way a drink is prepared, not just through a bag of grounds. GCEIP selected Tassimo for 2025 because that defined preparation experience gives it a distinct category place.
- 13
Bottled water: Brand of the Year 2025
Buxton
Why Brand of the YearBuxton is a bottled-water name linked to a specific place in the UK. That association helps consumers distinguish it in an aisle where the basic product is otherwise similar. GCEIP selected Buxton for 2025 because the water identity is immediate and recognisable.
- 14
Soft drinks: Brand of the Year 2025
Pepsi Max
Why Brand of the YearPepsi Max is a named cola choice within the soft-drinks aisle. The Max identity makes it a specific product line rather than a loose reference to a beverage company. GCEIP selected Pepsi Max for 2025 because shoppers can identify the drink and the occasion directly.
- 15
Energy drinks: Brand of the Year 2025
Monster
Why Brand of the YearMonster gives shoppers an energy-drink name across several flavours and pack formats. The product purpose stays recognisable even where the choice changes. GCEIP selected Monster for 2025 because the brand is organised around the energy-drink occasion rather than general refreshment.
- 16
Fruit drinks: Brand of the Year 2025
Innocent
Why Brand of the YearInnocent is a fruit-drinks name encountered in smoothies and juices. These products are chosen for different moments, but fruit remains the common reason for the purchase. GCEIP selected Innocent for 2025 because its offer is coherent within this category.
- 17
Beer: Brand of the Year 2025
BrewDog
Why Brand of the YearBrewDog is a beer brand associated with a range of craft-style choices. Consumers meet it through cans, bottles and pubs, but beer remains the centre of the proposition. GCEIP selected BrewDog for 2025 because that category identity carries across different drinking settings.
- 18
Gin: Brand of the Year 2025
Tanqueray
Why Brand of the YearTanqueray gives gin drinkers a named choice across expressions that retain the same core spirit identity. The brand can be encountered in a bar or bought for home use. GCEIP selected Tanqueray for 2025 because its category position remains clear in both settings.
- 19
Whisky: Brand of the Year 2025
The Famous Grouse
Why Brand of the YearThe Famous Grouse is a whisky name whose label and product are closely associated. It gives shoppers a specific choice in a spirits category where provenance and taste matter. GCEIP selected The Famous Grouse for 2025 because its consumer identity is plainly whisky-led.
- 20
Wine: Brand of the Year 2025
Hardys
Why Brand of the YearHardys gives UK wine buyers a recognisable label across several varieties. The brand helps a shopper navigate a category otherwise organised around grapes and regions. GCEIP selected Hardys for 2025 because that consumer-facing role is direct in packaged wine.
- 21
Grocery supermarkets: Brand of the Year 2025
Aldi
Why Brand of the YearAldi gives UK households a supermarket choice built around a focused shopping trip and own-label products. The store itself is the common brand across a varied basket. GCEIP selected Aldi for 2025 because that recognisable retail model is central to grocery buying.
- 22
Premium food retail: Brand of the Year 2025
Waitrose
Why Brand of the YearWaitrose offers a food-shopping destination where the retailer's name connects fresh, packaged and prepared products. A household may buy for daily meals or a special occasion under the same store identity. GCEIP selected Waitrose for 2025 because that premium grocery relationship is clear.
- 23
Convenience stores: Brand of the Year 2025
Tesco Express
Why Brand of the YearTesco Express gives shoppers a compact version of the Tesco grocery trip for immediate needs. Its format is distinct from a large weekly shop, even under the same parent name. GCEIP selected Tesco Express for 2025 because convenience is built into the store proposition.
- 24
Online grocery: Brand of the Year 2025
Tesco Grocery
Why Brand of the YearTesco Grocery takes the supermarket basket into an online ordering and delivery service. Shoppers can plan a household food purchase through the Tesco name without visiting a store. GCEIP selected it for 2025 because that direct digital-shopping role fits online grocery.
- 25
Online marketplaces: Brand of the Year 2025
eBay UK
Why Brand of the YeareBay UK gives consumers a marketplace for finding items from a range of sellers, including second-hand goods. The platform is the common route through the search and purchase. GCEIP selected eBay UK for 2025 because that trading relationship defines its category position.
- 26
Department stores: Brand of the Year 2025
Selfridges
Why Brand of the YearSelfridges brings multiple fashion, beauty and lifestyle brands into one department-store visit. The shopper's experience of the store is part of the choice alongside any individual product. GCEIP selected Selfridges for 2025 because that retail identity is distinct and category-wide.
- 27
Discount retail: Brand of the Year 2025
Home Bargains
Why Brand of the YearHome Bargains is a discount-retail name used for routine household shopping. Customers may come for toiletries, snacks or home items, with the store itself connecting those decisions. GCEIP selected Home Bargains for 2025 because that broad value-shopping occasion defines the brand.
- 28
Beauty retail: Brand of the Year 2025
Superdrug
Why Brand of the YearSuperdrug gives beauty shoppers a store name across cosmetics, hair care and daily personal-care products. The retailer brings different brands into a single shopping trip. GCEIP selected Superdrug for 2025 because its consumer-facing beauty role is clear.
- 29
Homeware retail: Brand of the Year 2025
The Range
Why Brand of the YearThe Range brings many home and garden items into a single retail visit. The shopper may have a specific project or be furnishing a room, with the store providing the common point. GCEIP selected The Range for 2025 because that broad homeware role is recognisable.
- 30
DIY retail: Brand of the Year 2025
Screwfix
Why Brand of the YearScrewfix gives DIY shoppers a retailer name for tools, fittings and building supplies. The customer may be repairing one thing or planning a larger project, but the buying task is specific. GCEIP selected Screwfix for 2025 because that project-supply identity fits the category.
- 31
Everyday clothing: Brand of the Year 2025
Primark
Why Brand of the YearPrimark is a clothing-retail name for ordinary wardrobe purchases at accessible price points. A shopper can buy across ages and occasions in one visit. GCEIP selected Primark for 2025 because its consumer identity is grounded in everyday clothing rather than a specialist line.
- 32
Sportswear: Brand of the Year 2025
Adidas
Why Brand of the YearAdidas gives consumers a sport-led clothing and footwear name that carries into casual dress. A shopper can move between exercise and everyday wear under one brand. GCEIP selected Adidas for 2025 because that breadth remains rooted in sportswear.
- 33
Outdoor clothing: Brand of the Year 2025
The North Face
Why Brand of the YearThe North Face is an outdoor-clothing name encountered across coats and other gear for changing conditions. Buyers may wear the items in town as well, but the outdoor purpose remains legible. GCEIP selected it for 2025 because that identity is clear across the range.
- 34
Luxury fashion: Brand of the Year 2025
Mulberry
Why Brand of the YearMulberry is a luxury fashion name closely associated with leather goods and bags. A shopper can recognise the house through products intended to last beyond one season. GCEIP selected Mulberry for 2025 because that focused accessories proposition gives it a distinct category place.
- 35
Footwear: Brand of the Year 2025
Dr. Martens
Why Brand of the YearDr. Martens is recognisable through its boots and shoes, with the footwear itself carrying much of the brand identity. A buyer can identify the product style before comparing individual models. GCEIP selected Dr. Martens for 2025 because that distinctive shoe proposition fits the category precisely.
- 36
Jewellery: Brand of the Year 2025
Beaverbrooks
Why Brand of the YearBeaverbrooks gives shoppers a jewellery-retail name for purchases that are often tied to personal occasions. The store experience and advice are part of the decision alongside the chosen piece. GCEIP selected Beaverbrooks for 2025 because that retailer role is clearly jewellery-led.
- 37
Watches: Brand of the Year 2025
Seiko
Why Brand of the YearSeiko is a watchmaker name that shoppers can place within timepieces rather than a wider electronics range. A buyer may compare different designs and movements under the same brand. GCEIP selected Seiko for 2025 because that watch focus is clear.
- 38
Eyewear retail: Brand of the Year 2025
Vision Express
Why Brand of the YearVision Express is an eyewear retailer people can identify when arranging an eye test or choosing glasses. The store and professional service are part of the experience, not only the frame. GCEIP selected Vision Express for 2025 because that role is clear to consumers.
- 39
Skin care: Brand of the Year 2025
The Ordinary
Why Brand of the YearThe Ordinary presents skin-care products with the ingredient or formulation prominent in the shopping decision. That gives the name a particular place in a category full of broad beauty promises. GCEIP selected The Ordinary for 2025 because its product-led proposition is clear.
- 40
Colour cosmetics: Brand of the Year 2025
Charlotte Tilbury
Why Brand of the YearCharlotte Tilbury gives makeup buyers a named range across products used for everyday and occasion looks. The brand's identity is attached to colour cosmetics rather than a general beauty retailer. GCEIP selected it for 2025 because that category focus is direct.
- 41
Hair care: Brand of the Year 2025
Tresemmé
Why Brand of the YearTresemmé is a hair-care name people encounter in regular washing and styling routines. Different formulas meet different needs, but the category identity stays consistent across products. GCEIP selected Tresemmé for 2025 because hair care is central to the brand.
- 42
Fragrance: Brand of the Year 2025
Dior
Why Brand of the YearDior gives fragrance buyers a house name across perfumes bought for personal use or gifting. The individual scent matters, while the name remains a recognisable point of choice. GCEIP selected Dior for 2025 because fragrance is a visible part of its consumer offer.
- 43
Oral care: Brand of the Year 2025
Oral-B
Why Brand of the YearOral-B is closely associated with toothbrushes and other oral-care products. The name points directly to the daily task for which shoppers buy the range. GCEIP selected Oral-B for 2025 because that specific association gives it a clear place in the category.
- 44
Deodorant: Brand of the Year 2025
Sure
Why Brand of the YearSure is a deodorant name tied to daily use, with products chosen by format and fragrance. Consumers can place it directly in the category without translating a wider beauty portfolio. GCEIP selected Sure for 2025 because that role is straightforward.
- 45
Men's grooming: Brand of the Year 2025
Bulldog Skincare
Why Brand of the YearBulldog Skincare gives men a named range for face and grooming routines. The brand's category role is more specific than a general cosmetics label, even as product needs vary. GCEIP selected Bulldog for 2025 because that consumer grooming proposition is direct.
- 46
Laundry detergent: Brand of the Year 2025
Ariel
Why Brand of the YearAriel gives consumers a laundry-detergent choice for regular clothes washing. The brand's purpose is easy to identify across forms and pack sizes. GCEIP selected Ariel for 2025 because its consumer identity is rooted in that practical household task.
- 47
Household cleaning: Brand of the Year 2025
Method
Why Brand of the YearMethod gives households a cleaning range with a recognisable bottle and scent-led presentation. The products are chosen for different home tasks under one name. GCEIP selected Method for 2025 because that coherent domestic-cleaning offer makes its category place clear.
- 48
Paper products: Brand of the Year 2025
Cushelle
Why Brand of the YearCushelle gives households a named choice in bathroom tissue. The purchase repeats, and the consumer recognises the brand through a product used every day. GCEIP selected Cushelle for 2025 because that direct paper-goods identity fits the category.
- 49
Baby diapers: Brand of the Year 2025
Huggies
Why Brand of the YearHuggies gives parents a nappy brand to consider as a child grows through sizes and stages. The product is judged through daily use, making the consumer relationship practical and repeated. GCEIP selected Huggies for 2025 because that diaper identity is direct.
- 50
Baby food: Brand of the Year 2025
Heinz Baby
Why Brand of the YearHeinz Baby gives parents a named range within the larger Heinz food business. The baby label identifies who the products are intended for, while age and ingredients still need individual checking. GCEIP selected Heinz Baby for 2025 because that focused range fits the category.
- 51
Pet food: Brand of the Year 2025
Purina
Why Brand of the YearPurina is a pet-food name encountered across products for different animals and life stages. Owners choose for a particular pet, not for the brand alone. GCEIP selected Purina for 2025 because its broad range still has a clear nutrition purpose.
- 52
Pet retail: Brand of the Year 2025
Jollyes
Why Brand of the YearJollyes gives pet owners a store name for food and supplies bought repeatedly. The retailer's assortment and in-store experience are part of the choice, beyond any one product brand. GCEIP selected Jollyes for 2025 because that service is clearly pet-focused.
- 53
Passenger cars: Brand of the Year 2025
Toyota
Why Brand of the YearToyota is a carmaker name buyers can identify across vehicles for everyday travel. Specific models meet different needs, while the maker is the common point of comparison. GCEIP selected Toyota for 2025 because that direct car-buying role is clear to consumers.
- 54
Electric cars: Brand of the Year 2025
MG Motor
Why Brand of the YearMG Motor gives UK buyers a named electric-car range within a wider vehicle portfolio. A shopper can compare specific EVs under the MG name. GCEIP selected MG for 2025 because that tangible electric-vehicle offer fits the category directly.
- 55
Motorcycles: Brand of the Year 2025
Triumph
Why Brand of the YearTriumph is a British motorcycle name that riders can recognise across models with different purposes. The brand is encountered through the bike and riding experience, not a general transport service. GCEIP selected Triumph for 2025 because motorcycles remain central to its identity.
- 56
Automotive tyres: Brand of the Year 2025
Continental
Why Brand of the YearContinental gives motorists a recognised tyre-maker name at replacement time. The purchase involves a specific size and driving need, yet the manufacturer remains a visible choice. GCEIP selected Continental for 2025 because that component identity fits the category directly.
- 57
Car rental: Brand of the Year 2025
Hertz
Why Brand of the YearHertz is a car-rental name people can identify when arranging a vehicle for a trip. The service includes booking, collection and handing the car back. GCEIP selected Hertz for 2025 because that complete journey defines its category role.
- 58
Ride hailing: Brand of the Year 2025
Bolt
Why Brand of the YearBolt is a ride-hailing app consumers can use to request transport. A rider meets the brand in the booking and trip experience, not in a vehicle it manufactures. GCEIP selected Bolt for 2025 because that app-led mobility role defines its category position.
- 59
Fuel stations: Brand of the Year 2025
BP
Why Brand of the YearBP gives drivers a fuel-station name for a practical stop during travel. The service is encountered repeatedly, often on familiar routes. GCEIP selected BP for 2025 because that refuelling role remains clear to consumers.
- 60
Public EV charging: Brand of the Year 2025
Instavolt
Why Brand of the YearInstavolt is a public EV-charging name motorists can identify when seeking a place to top up. The network is encountered during travel, where access and the charging session matter. GCEIP selected Instavolt for 2025 because that defined service fits the category.
- 61
Airlines: Brand of the Year 2025
easyJet
Why Brand of the YeareasyJet is an airline name passengers can choose when booking a flight. The brand is encountered through the fare, journey and service rather than a product on a shelf. GCEIP selected easyJet for 2025 because its category role is clear to travellers.
- 62
Hotels: Brand of the Year 2025
Travelodge
Why Brand of the YearTravelodge is a hotel name guests can identify while planning an overnight stay. The particular location matters, yet the same brand frames the choice across trips. GCEIP selected Travelodge for 2025 because that straightforward accommodation role defines its category position.
- 63
Holiday rentals: Brand of the Year 2025
Sykes Holiday Cottages
Why Brand of the YearSykes Holiday Cottages gives travellers a named route to finding and booking self-catering stays. The cottages vary, while the service connects them for the customer. GCEIP selected Sykes for 2025 because that booking relationship is specific to holiday rentals.
- 64
Online travel booking: Brand of the Year 2025
Expedia
Why Brand of the YearExpedia brings travel options into one online booking journey. A consumer can compare trip components while the platform remains the common interface. GCEIP selected Expedia for 2025 because that intermediary role is its own recognisable consumer service.
- 65
Cruise holidays: Brand of the Year 2025
Royal Caribbean
Why Brand of the YearRoyal Caribbean gives holidaymakers a named cruise choice across ships and routes. The journey includes the time aboard as well as the destinations. GCEIP selected Royal Caribbean for 2025 because that combined travel experience is clearly a cruise proposition.
- 66
Rail travel: Brand of the Year 2025
Avanti West Coast
Why Brand of the YearAvanti West Coast is a rail-travel name passengers encounter on its services and booking channels. The award concerns the operator relationship across a journey, not the train as a manufactured product. GCEIP selected Avanti for 2025 because that role fits rail travel directly.
- 67
Intercity coach travel: Brand of the Year 2025
Megabus
Why Brand of the YearMegabus gives travellers a named coach option for journeys between cities. The customer encounters the brand from timetable to arrival, making the service itself the product. GCEIP selected Megabus for 2025 because that category fit is direct.
- 68
Retail banking: Brand of the Year 2025
NatWest
Why Brand of the YearNatWest is a bank name customers encounter through accounts, cards and other recurring financial services. Each product has terms to judge, while the provider identity stays visible. GCEIP selected NatWest for 2025 because its retail-banking relationship is direct.
- 69
Digital banking: Brand of the Year 2025
Starling Bank
Why Brand of the YearStarling Bank is a digital-banking name customers can use for accounts and payments through an app. The service is encountered repeatedly without a branch visit as its centre. GCEIP selected Starling for 2025 because that model fits the category directly.
- 70
Credit cards: Brand of the Year 2025
Barclaycard
Why Brand of the YearBarclaycard gives consumers a dedicated credit-card name separate from general banking. A holder encounters it through spending, billing and account service. GCEIP selected Barclaycard for 2025 because that defined card relationship is clear.
- 71
Home insurance: Brand of the Year 2025
Admiral
Why Brand of the YearAdmiral brings its insurance brand into the household, where a customer must weigh buildings and contents cover against their own circumstances. GCEIP's 2025 choice recognises a direct, everyday service: helping people insure the place they live and the things they keep there.
- 72
Motor insurance: Brand of the Year 2025
Hastings Direct
Why Brand of the YearHastings Direct gives motorists a recognisable route to buying car cover and managing a policy. GCEIP's 2025 selection is grounded in that specific consumer task. A driver still has to check exclusions and excesses, but the brand has a clear place in the category.
- 73
Personal investing: Brand of the Year 2025
Vanguard UK
Why Brand of the YearVanguard UK is known to many individual investors through its funds and investing platform. Its appeal in this category lies in helping customers make and maintain long-term investment choices. GCEIP selected it for 2025, while leaving the risks and suitability of each investment to individual assessment.
- 74
Consumer payments: Brand of the Year 2025
Apple Pay
Why Brand of the YearApple Pay brings card payments onto devices many people already carry. The interaction is brief: the customer chooses a card and authorises a purchase. GCEIP chose Apple Pay for 2025 because that simple, recognisable payment experience gives the brand a distinct place at checkout.
- 75
Smartphones: Brand of the Year 2025
Samsung Galaxy
Why Brand of the YearSamsung Galaxy gives phone buyers a range of devices under one recognisable name. The choice spans different sizes and prices, making the family relevant to more than one kind of user. GCEIP selected Samsung Galaxy for 2025 for that visible place in the smartphone category.
- 76
Personal computers: Brand of the Year 2025
Lenovo
Why Brand of the YearLenovo's laptop and desktop ranges give customers several ways into personal computing, from everyday machines to more specialised models. GCEIP selected Lenovo in 2025 because its consumer identity is rooted in computers people choose, set up and use themselves.
- 77
Tablets: Brand of the Year 2025
Samsung Galaxy Tab
Why Brand of the YearSamsung Galaxy Tab offers a tablet experience built around Android apps, a larger screen and portable use. Individual models differ, and that choice matters to buyers. GCEIP selected Galaxy Tab in 2025 because the family gives consumers a defined alternative in the tablet aisle.
- 78
Personal audio: Brand of the Year 2025
Bose
Why Brand of the YearBose is a name buyers often consider when choosing headphones or portable speakers. Comfort and listening preference remain personal, so no one model suits everyone. GCEIP selected Bose for 2025 because audio products are central to the brand's consumer identity.
- 79
Smartwatches: Brand of the Year 2025
Garmin
Why Brand of the YearGarmin's watches are chosen by many users for training, navigation and activity records. Models serve different sports and budgets, so the right fit is individual. GCEIP selected Garmin in 2025 because those practical uses give its watch brand a distinctive category identity.
- 80
Smart home devices: Brand of the Year 2025
Google Nest
Why Brand of the YearGoogle Nest links household devices such as speakers, displays and thermostats through a familiar home ecosystem. The appeal is in managing everyday settings from connected devices. GCEIP selected Nest in 2025 for that specific smart-home role, rather than a claim that every device works together.
- 81
Consumer AI assistants: Brand of the Year 2025
Microsoft Copilot
Why Brand of the YearMicrosoft Copilot brings an AI assistant into familiar Microsoft products and web experiences. What it can do depends on the version a person uses, and its output still needs review. GCEIP selected Copilot in 2025 for its clear role in everyday assisted computing.
- 82
Personal productivity software: Brand of the Year 2025
Notion
Why Brand of the YearNotion gives individuals a flexible place for notes, plans and project information. It asks users to shape their own workspace, which is part of its appeal. GCEIP selected Notion for 2025 because its product identity is tied to organising personal work and ideas.
- 83
Consumer cybersecurity: Brand of the Year 2025
Bitdefender
Why Brand of the YearBitdefender sells security software that households can choose for their computers and phones. The brand speaks to a practical concern: reducing exposure to online threats. GCEIP chose it for 2025 on that consumer task, without promising that any software can remove every risk.
- 84
Social video platforms: Brand of the Year 2025
TikTok
Why Brand of the YearTikTok is built around a stream of short videos that people watch, make and share. Its format changes how a viewer discovers creators and topics. GCEIP selected TikTok in 2025 for that distinct social-video experience, without treating popularity as a quality score.
- 85
Messaging apps: Brand of the Year 2025
Signal
Why Brand of the YearSignal gives people a messaging app with a strong emphasis on private conversations. Users choose it for the way it handles chats and calls, while their own security practices still matter. GCEIP selected Signal in 2025 for that focused consumer proposition.
- 86
Video streaming: Brand of the Year 2025
BBC iPlayer
Why Brand of the YearBBC iPlayer lets UK audiences watch and catch up with BBC programmes on their own schedules. Its link to BBC television makes the service readily identifiable. GCEIP selected iPlayer in 2025 because its consumer purpose is specific and easy to understand.
- 87
Music streaming: Brand of the Year 2025
Apple Music
Why Brand of the YearApple Music gives subscribers a library of songs, albums and curated listening within Apple's devices and beyond. The service is a deliberate choice for people who want their music organised in one place. GCEIP selected Apple Music for 2025 for that defined streaming role.
- 88
Gaming consoles: Brand of the Year 2025
Nintendo Switch
Why Brand of the YearNintendo Switch makes playing possible on a television or in a handheld format. That flexibility is central to why people choose the console. GCEIP picked Nintendo Switch for 2025 because the product's way of fitting into daily life is unusually easy to describe.
- 89
Video games: Brand of the Year 2025
EA Sports FC
Why Brand of the YearEA Sports FC gives football fans a familiar way to play teams, matches and competitions on screen. The game changes with each release, while the sport remains its clear centre. GCEIP selected EA Sports FC for 2025 for that direct link between fan interest and play.
- 90
Cinemas: Brand of the Year 2025
Cineworld
Why Brand of the YearCineworld gives filmgoers a recognisable cinema option across its venues. A visit is shaped by the film, screen and location, with the brand tying those choices together. GCEIP selected Cineworld for 2025 because its role in the theatrical film experience is direct.
- 91
News subscriptions: Brand of the Year 2025
The Guardian
Why Brand of the YearThe Guardian offers readers news, investigations and commentary through a digital relationship that invites ongoing financial support. The reading habit matters as much as any individual story. GCEIP chose The Guardian for 2025 because its consumer news identity is both recognisable and sustained.
- 92
Sports streaming: Brand of the Year 2025
TNT Sports
Why Brand of the YearTNT Sports gives subscribers a named service for live events and sports programming. Which competition is available depends on the rights at the time. GCEIP selected TNT Sports for 2025 because the brand is a clear consumer choice when deciding how to watch sport.
- 93
Mobile networks: Brand of the Year 2025
O2
Why Brand of the YearO2 gives UK mobile customers a familiar network choice for calls, data and device plans. A plan only makes sense against a person's usage and location. GCEIP selected O2 in 2025 because its role in the everyday phone connection is clear.
- 94
Home broadband: Brand of the Year 2025
Virgin Media
Why Brand of the YearVirgin Media is a name households see when comparing broadband packages and home connectivity. Availability and speed depend on the property and chosen product. GCEIP chose Virgin Media for 2025 because broadband is a clear part of its direct customer relationship.
- 95
Pharmacy retail: Brand of the Year 2025
Superdrug
Why Brand of the YearSuperdrug brings health and beauty shopping into one recognisable high-street name, with pharmacy services at relevant locations. Shoppers come for different needs, from essentials to advice. GCEIP selected Superdrug for 2025 because those everyday visits define its consumer category position.
- 96
Over the counter pain relief: Brand of the Year 2025
Panadol
Why Brand of the YearPanadol gives shoppers a familiar paracetamol brand when considering relief from pain or fever. The pack instructions and suitability still matter for each person. GCEIP selected Panadol for 2025 because the brand's role in everyday self-care is clear and specific.
- 97
Vitamins and supplements: Brand of the Year 2025
Holland & Barrett
Why Brand of the YearHolland & Barrett brings supplements, vitamins and related products together in a retail setting where people can compare options. Needs and evidence vary by ingredient. GCEIP selected the brand for 2025 because those choices sit at the heart of its consumer identity.
- 98
Telehealth: Brand of the Year 2025
Livi
Why Brand of the YearLivi lets patients seek a remote GP consultation through a digital service, subject to availability and clinical suitability. The clinician, not the app, makes the medical judgment. GCEIP selected Livi for 2025 because its consumer proposition is specific to accessing care at a distance.
- 99
Fitness clubs: Brand of the Year 2025
The Gym Group
Why Brand of the YearThe Gym Group offers places to train across a network of clubs, with access and facilities varying by site. Its name says plainly what members are buying. GCEIP selected it for 2025 because that direct relationship with everyday fitness defines the brand.
- 100
Home fitness: Brand of the Year 2025
Technogym
Why Brand of the YearTechnogym makes exercise equipment and digital training tools that people can use in a home setting. The right setup depends on room and routine. GCEIP selected Technogym for 2025 because its consumer fitness identity extends from the machine to the workout experience.
GCEIP Brand of the Year
Three years, the same 100 categories
Each annual page uses the same category definitions so readers can compare the selected brands directly across the three years.