GCEIP · United Kingdom
Brand of the Year 2024: United Kingdom
GCEIP's Brand of the Year winners in 100 consumer categories in the United Kingdom for 2024.
GCEIP Brand of the Year winners
2024 Brand of the Year edition
One brand in each category
Find the Brand of the Year winner for each consumer category below. Each entry explains GCEIP’s selection. The comparison shows the winner in the same category across three annual editions.
GCEIP selects one Brand of the Year winner per category. This recognition is not a product-by-product buying recommendation. Read the selection methodology for the evaluation criteria.
Showing 100 categories
- 01
Breakfast cereal: Brand of the Year 2024
Weetabix
Why Brand of the YearWeetabix has a precise place in the British breakfast cupboard: compressed wheat biscuits that can be served in several simple ways. The product format is instantly identifiable, and the brand is bought for a repeat morning routine. That clear cereal identity explains GCEIP's 2024 choice.
- 02
Packaged bread: Brand of the Year 2024
Warburtons
Why Brand of the YearWarburtons gives households a packaged-bread name across loaves bought for toast, sandwiches and everyday meals. Bread is a frequent purchase, so the brand must be recognisable beyond a single special occasion. GCEIP selected Warburtons for 2024 because its offer sits directly in that routine.
- 03
Milk and dairy: Brand of the Year 2024
Arla
Why Brand of the YearArla is a dairy name seen across milk and related refrigerated products. Those purchases serve different meals, but the maker's identity connects them for the shopper. GCEIP selected Arla for 2024 because it offers a clear consumer-facing route through the milk-and-dairy category.
- 04
Yogurt: Brand of the Year 2024
Müller
Why Brand of the YearMüller is a yogurt name shoppers can identify across cups and other chilled formats. The choice is often for breakfast or a snack, so the eating occasion is familiar even as flavours vary. GCEIP selected Müller for 2024 because yogurt is central to the consumer brand.
- 05
Chocolate: Brand of the Year 2024
Cadbury Dairy Milk
Why Brand of the YearCadbury Dairy Milk is identified with a particular chocolate bar, even where the name appears in different sizes and variations. The product is bought as a treat or to share. GCEIP selected it for 2024 because the brand-to-chocolate connection is immediate to UK shoppers.
- 06
Ice cream: Brand of the Year 2024
Wall's
Why Brand of the YearWall's is an ice-cream name encountered in products bought for a quick dessert or a warm-day treat. The category spans tubs and individual portions, but the brand remains visible across formats. GCEIP selected Wall's for 2024 because that frozen-treat identity is clear to consumers.
- 07
Crisps: Brand of the Year 2024
Walkers
Why Brand of the YearWalkers is a crisps name that shoppers recognise across flavours and pack sizes. A small bag and a sharing pack serve different moments, but the brand stays in the same familiar snack category. GCEIP selected Walkers for 2024 because its crisp identity is unmistakable.
- 08
Biscuits: Brand of the Year 2024
McVitie's
Why Brand of the YearMcVitie's is a biscuit name encountered through familiar formats for tea breaks and household snacking. Its range gives shoppers more than one reason to return to the biscuit aisle under the same brand. GCEIP selected McVitie's for 2024 because that everyday category role is clear.
- 09
Ready meals: Brand of the Year 2024
Charlie Bigham's
Why Brand of the YearCharlie Bigham's is a ready-meal name tied to prepared dishes finished at home. The brand is considered when a household wants a meal without starting every step from scratch. GCEIP selected it for 2024 because that convenience has a clear food proposition behind it.
- 10
Pasta and cooking sauces: Brand of the Year 2024
Dolmio
Why Brand of the YearDolmio is closely associated with pasta sauces used in home cooking. The brand gives a shopper a quick way to add a prepared sauce to a meal built around pasta. GCEIP selected Dolmio for 2024 because that practical kitchen role is precise and recognisable.
- 11
Tea: Brand of the Year 2024
PG Tips
Why Brand of the YearPG Tips is a tea name attached to a familiar household brew. Tea is bought repeatedly and prepared according to personal preference, so recognition in the cupboard matters. GCEIP selected PG Tips for 2024 because the brand's consumer identity sits squarely in tea.
- 12
Coffee for home: Brand of the Year 2024
Nescafé
Why Brand of the YearNescafé gives households a coffee name that can be prepared without a café visit. The brand is bought for repeated use at home, making the cupboard and morning routine its main consumer setting. GCEIP selected Nescafé for 2024 because that at-home coffee role is clear.
- 13
Bottled water: Brand of the Year 2024
Highland Spring
Why Brand of the YearHighland Spring is a bottled-water name shoppers can recognise when choosing a drink for home or travel. The product is simple, so the source-led brand identity carries much of the consumer choice. GCEIP selected Highland Spring for 2024 because its place in packaged water is direct.
- 14
Soft drinks: Brand of the Year 2024
Coca-Cola
Why Brand of the YearCoca-Cola is a soft-drink name tied to a specific cola product. UK consumers meet it in shops, restaurants and shared meals under the same brand identity. GCEIP selected Coca-Cola for 2024 because its place in carbonated drinks needs no explanation from the parent company.
- 15
Energy drinks: Brand of the Year 2024
Red Bull
Why Brand of the YearRed Bull is an energy-drink name consumers can distinguish from ordinary fizzy drinks. The brand is bought for a particular beverage occasion and appears in a familiar can format. GCEIP selected Red Bull for 2024 because that category identity is precise.
- 16
Fruit drinks: Brand of the Year 2024
Ribena
Why Brand of the YearRibena is a fruit-drink name closely associated with blackcurrant flavour. That distinctive fruit reference makes the brand easy to recognise across formats. GCEIP selected Ribena for 2024 because its consumer identity is tied to a specific kind of fruit refreshment.
- 17
Beer: Brand of the Year 2024
Guinness
Why Brand of the YearGuinness is a beer name with a recognisable stout identity. A drinker can identify the product by its style as well as the brand, making its place in the category particularly clear. GCEIP selected Guinness for 2024 because that distinctive beer experience anchors the name.
- 18
Gin: Brand of the Year 2024
Gordon's
Why Brand of the YearGordon's is a gin name that consumers can recognise when choosing a spirit for mixing or serving at home. The brand's relevance is the bottle itself, not a parent company's wider drinks range. GCEIP selected Gordon's for 2024 because that gin identity is straightforward.
- 19
Whisky: Brand of the Year 2024
Johnnie Walker
Why Brand of the YearJohnnie Walker is a whisky name with several expressions under one recognisable identity. A customer may compare different bottles yet still know the whisky brand being considered. GCEIP selected it for 2024 because that range remains firmly anchored in the category.
- 20
Wine: Brand of the Year 2024
Barefoot
Why Brand of the YearBarefoot is a wine label shoppers can recognise across different grape styles. The bottle chosen may change with a meal or occasion, but the brand remains the common point. GCEIP selected Barefoot for 2024 because its accessible wine identity is clear at the shelf.
- 21
Grocery supermarkets: Brand of the Year 2024
Tesco
Why Brand of the YearTesco is a supermarket name tied to the regular household grocery trip. Shoppers encounter it across food and everyday necessities, with the store setting the assortment and service. GCEIP selected Tesco for 2024 because that broad consumer relationship is directly about grocery retail.
- 22
Premium food retail: Brand of the Year 2024
M&S Food
Why Brand of the YearM&S Food gives shoppers a food-hall name associated with prepared dishes and groceries bought for home. The store's own identity is part of the choice, even across very different products. GCEIP selected M&S Food for 2024 because that distinctive retail proposition fits premium food shopping.
- 23
Convenience stores: Brand of the Year 2024
Co-op Food
Why Brand of the YearCo-op Food is a convenience-store name for frequent, smaller food purchases close to everyday routines. The customer often needs a quick basket rather than a full supermarket trip. GCEIP selected Co-op Food for 2024 because that local-shopping role defines its category place.
- 24
Online grocery: Brand of the Year 2024
Ocado
Why Brand of the YearOcado gives households an online route to selecting groceries and arranging home delivery. The customer shops through the service rather than walking a physical supermarket aisle. GCEIP selected Ocado for 2024 because that digital grocery journey is the brand's central consumer offer.
- 25
Online marketplaces: Brand of the Year 2024
Amazon UK
Why Brand of the YearAmazon UK is an online marketplace where buyers search across many sellers and product types. The platform shapes discovery, checkout and support even when another company makes the item. GCEIP selected Amazon UK for 2024 because that consumer-facing marketplace role is clear.
- 26
Department stores: Brand of the Year 2024
John Lewis
Why Brand of the YearJohn Lewis gives shoppers a department-store destination across fashion, home and technology. The retailer's identity connects products made by different brands and bought for different purposes. GCEIP selected John Lewis for 2024 because that broad store relationship is the substance of this category.
- 27
Discount retail: Brand of the Year 2024
B&M
Why Brand of the YearB&M gives households a discount-retail destination for home, food and other everyday purchases. The basket varies, but the value-led store visit remains recognisable. GCEIP selected B&M for 2024 because that practical shopping role is clear across its assortment.
- 28
Beauty retail: Brand of the Year 2024
Boots
Why Brand of the YearBoots is a beauty retailer where customers can compare skin care, makeup and other products from many makers. The store and its service are part of the experience, beyond any one item sold there. GCEIP selected Boots for 2024 because that discovery role is central to beauty retail.
- 29
Homeware retail: Brand of the Year 2024
Dunelm
Why Brand of the YearDunelm gives households a homeware-shopping destination for furnishings and practical room needs. A customer can move between textiles, décor and furniture under one retailer name. GCEIP selected Dunelm for 2024 because the home is clearly the centre of its consumer offer.
- 30
DIY retail: Brand of the Year 2024
B&Q
Why Brand of the YearB&Q is a DIY retailer people visit for materials, tools and supplies to improve a home. The store brings different makers' products together around a project. GCEIP selected B&Q for 2024 because that practical household role defines the brand.
- 31
Everyday clothing: Brand of the Year 2024
Next
Why Brand of the YearNext gives shoppers a clothing range for regular work, leisure and family wardrobes. The brand is encountered across sizes and uses without depending on one fashion season. GCEIP selected Next for 2024 because that broad everyday-apparel role is clear to UK consumers.
- 32
Sportswear: Brand of the Year 2024
Nike
Why Brand of the YearNike is a sportswear name customers can recognise across training clothing and garments worn beyond sport. The athletic origin stays visible even as the use widens. GCEIP selected Nike for 2024 because sport remains central to its apparel identity.
- 33
Outdoor clothing: Brand of the Year 2024
Berghaus
Why Brand of the YearBerghaus gives outdoor shoppers clothing intended for use beyond the city pavement. Jackets and layers are chosen with weather and activity in mind, making function part of the brand case. GCEIP selected Berghaus for 2024 because that outdoor setting defines its offer.
- 34
Luxury fashion: Brand of the Year 2024
Burberry
Why Brand of the YearBurberry is a British fashion-house name recognised across clothing and accessories. The house identity connects individual pieces and is part of the buyer's decision. GCEIP selected Burberry for 2024 because that visible position belongs clearly in luxury fashion.
- 35
Footwear: Brand of the Year 2024
Clarks
Why Brand of the YearClarks gives UK shoppers a footwear name across school, work and casual shoes. Those needs vary, but the brand remains tied to what people wear on their feet. GCEIP selected Clarks for 2024 because that wide, practical category role is clear.
- 36
Jewellery: Brand of the Year 2024
Pandora
Why Brand of the YearPandora is a jewellery name shoppers can recognise across pieces bought for personal wear or gifting. The brand connects small purchases and collected items under one category. GCEIP selected Pandora for 2024 because jewellery is the centre of its consumer offer.
- 37
Watches: Brand of the Year 2024
Casio
Why Brand of the YearCasio gives watch buyers a recognisable name across practical and style-led timepieces. Individual models differ, but the maker remains visible in the choice. GCEIP selected Casio for 2024 because watches are a defined part of its consumer identity.
- 38
Eyewear retail: Brand of the Year 2024
Specsavers
Why Brand of the YearSpecsavers gives customers an eyewear-retail name for eye tests, frames and lenses. The buying journey includes personal fit and prescription needs, so the service around a pair matters. GCEIP selected Specsavers for 2024 because that complete consumer role defines the category.
- 39
Skin care: Brand of the Year 2024
CeraVe
Why Brand of the YearCeraVe is a skin-care name encountered in cleansers and moisturisers used regularly. The range gives shoppers a coherent brand to consider, while the right formula still depends on their skin. GCEIP selected CeraVe for 2024 because daily skin care defines its offer.
- 40
Colour cosmetics: Brand of the Year 2024
Maybelline
Why Brand of the YearMaybelline is a makeup name shoppers can find across face, eye and lip colour products. Those items serve different looks while retaining one clear brand identity. GCEIP selected Maybelline for 2024 because colour cosmetics are the core of its offer.
- 41
Hair care: Brand of the Year 2024
L'Oréal Paris
Why Brand of the YearL'Oréal Paris gives consumers a hair-care name across shampoos, conditioners and treatments. The range serves different routines while keeping one recognisable label on the shelf. GCEIP selected L'Oréal Paris for 2024 because that consumer relationship is clearly tied to hair.
- 42
Fragrance: Brand of the Year 2024
Jo Malone London
Why Brand of the YearJo Malone London is a fragrance name shoppers can identify across scents and related formats. Perfume is personal, but the house identity connects the choices. GCEIP selected Jo Malone London for 2024 because scent is the central reason consumers encounter the brand.
- 43
Oral care: Brand of the Year 2024
Colgate
Why Brand of the YearColgate is an oral-care name encountered in a routine toothpaste purchase. The products vary, but the household task is repeated and the brand remains easy to identify. GCEIP selected Colgate for 2024 because oral care is at the centre of its consumer identity.
- 44
Deodorant: Brand of the Year 2024
Dove
Why Brand of the YearDove gives shoppers a deodorant name for an ordinary personal-care routine. Format and scent preferences differ, but the use is clear at the shelf. GCEIP selected Dove for 2024 because deodorant is a recognisable part of its consumer range.
- 45
Men's grooming: Brand of the Year 2024
Gillette
Why Brand of the YearGillette is a grooming name associated with razors and shaving supplies. The brand is encountered in a repeated personal routine, where the tool and replacement products matter. GCEIP selected Gillette for 2024 because shaving remains central to its consumer identity.
- 46
Laundry detergent: Brand of the Year 2024
Persil
Why Brand of the YearPersil is a detergent name attached to washing clothes, a task households repeat every week. Its products appear in different formats while retaining a clear place in the laundry aisle. GCEIP selected Persil for 2024 because that category association is immediate.
- 47
Household cleaning: Brand of the Year 2024
Flash
Why Brand of the YearFlash is a household-cleaning name associated with products for surfaces around the home. The category is defined by practical chores, and directions differ by product. GCEIP selected Flash for 2024 because cleaning is the brand's immediate consumer association.
- 48
Paper products: Brand of the Year 2024
Andrex
Why Brand of the YearAndrex is a paper-products name closely associated with toilet tissue. It is a routine household purchase with a simple, specific use. GCEIP selected Andrex for 2024 because the product behind the brand is clear to shoppers.
- 49
Baby diapers: Brand of the Year 2024
Pampers
Why Brand of the YearPampers is a diaper name parents meet in a recurring baby-care purchase. Fit and use matter far more than packaging, but the brand is the first point of recognition. GCEIP selected Pampers for 2024 because nappies define its category position.
- 50
Baby food: Brand of the Year 2024
Ella's Kitchen
Why Brand of the YearElla's Kitchen is a baby-food name parents encounter while choosing meals and snacks for young children. The products come in different formats, but feeding a child remains the central task. GCEIP selected it for 2024 because that purpose is unmistakable.
- 51
Pet food: Brand of the Year 2024
Royal Canin
Why Brand of the YearRoyal Canin gives pet owners a food name built around animal nutrition. The right product depends on the pet, but the brand's category is clear before any individual choice. GCEIP selected Royal Canin for 2024 because pet food defines its consumer offer.
- 52
Pet retail: Brand of the Year 2024
Pets at Home
Why Brand of the YearPets at Home is a retailer where owners can shop for food, supplies and services for animals. The store brings different makers' products together around a pet's needs. GCEIP selected it for 2024 because that broad pet-shopping relationship defines its category role.
- 53
Passenger cars: Brand of the Year 2024
Volkswagen
Why Brand of the YearVolkswagen gives UK car buyers a passenger-vehicle name across models for different households. A car must be chosen model by model, but the manufacturer remains visible throughout the decision. GCEIP selected Volkswagen for 2024 because its brand belongs clearly in personal motoring.
- 54
Electric cars: Brand of the Year 2024
Tesla
Why Brand of the YearTesla is an electric-car name attached to vehicles customers can examine, charge and drive. The category is about a real ownership decision, not a general promise about future mobility. GCEIP selected Tesla for 2024 because electric cars define its consumer identity.
- 55
Motorcycles: Brand of the Year 2024
Honda
Why Brand of the YearHonda gives riders a motorcycle name across bikes for different journeys and experience levels. The vehicle itself and the ongoing ownership relationship are central to the purchase. GCEIP selected Honda for 2024 because its two-wheeled consumer offer fits this category clearly.
- 56
Automotive tyres: Brand of the Year 2024
Michelin
Why Brand of the YearMichelin is a tyre name drivers can consider when replacing the part of a vehicle that meets the road. Fit and use conditions matter for a particular car. GCEIP selected Michelin for 2024 because tyres are central to its consumer offer.
- 57
Car rental: Brand of the Year 2024
Enterprise Rent-A-Car
Why Brand of the YearEnterprise Rent-A-Car gives travellers a named route to temporary vehicle use. The customer relationship runs from reservation through pickup and return rather than ownership. GCEIP selected Enterprise for 2024 because that rental service is its direct consumer proposition.
- 58
Ride hailing: Brand of the Year 2024
Uber
Why Brand of the YearUber gives riders an app for arranging a journey. The brand is present from the request to the end of the trip, making the service itself the consumer product. GCEIP selected Uber for 2024 because that role in ride hailing is immediate and clear.
- 59
Fuel stations: Brand of the Year 2024
Shell
Why Brand of the YearShell is a fuel-station name motorists recognise when deciding where to refuel. The purchase is routine, and the station experience is part of the brand relationship. GCEIP selected Shell for 2024 because its consumer identity is directly connected to fuel retail.
- 60
Public EV charging: Brand of the Year 2024
BP Pulse
Why Brand of the YearBP Pulse gives EV drivers a charging-network name to look for while planning a trip. Finding a suitable charger and completing the stop are the practical tasks. GCEIP selected BP Pulse for 2024 because that service is directly about public charging.
- 61
Airlines: Brand of the Year 2024
British Airways
Why Brand of the YearBritish Airways gives travellers an airline name at the point of comparing flights and taking a journey. Routes and cabins differ, but the carrier is the service provider throughout. GCEIP selected British Airways for 2024 because that consumer identity is tied directly to air travel.
- 62
Hotels: Brand of the Year 2024
Premier Inn
Why Brand of the YearPremier Inn gives travellers a hotel name they can look for across UK locations. Each property serves a specific trip, but the portfolio identity is part of the booking decision. GCEIP selected Premier Inn for 2024 because accommodation is the brand's clear consumer service.
- 63
Holiday rentals: Brand of the Year 2024
Airbnb
Why Brand of the YearAirbnb lets travellers search and book a place to stay, even though the individual homes differ. The platform is the common point through discovery and reservation. GCEIP selected Airbnb for 2024 because that holiday-rental marketplace role is clear.
- 64
Online travel booking: Brand of the Year 2024
Booking.com
Why Brand of the YearBooking.com gives travellers a search and reservation path for accommodation and other trip needs. The underlying stay is delivered by another provider, while the platform shapes the purchase. GCEIP selected Booking.com for 2024 because that role fits online travel booking directly.
- 65
Cruise holidays: Brand of the Year 2024
P&O Cruises
Why Brand of the YearP&O Cruises sells holidays built around an itinerary, ship and onboard stay. The passenger buys those elements together, making the operator's name central to the choice. GCEIP selected P&O Cruises for 2024 because cruise travel is its direct consumer offer.
- 66
Rail travel: Brand of the Year 2024
LNER
Why Brand of the YearLNER gives rail passengers a named operator when booking and taking an intercity train. The route and journey experience are what the customer buys. GCEIP selected LNER for 2024 because that passenger-facing rail role is clear.
- 67
Intercity coach travel: Brand of the Year 2024
National Express
Why Brand of the YearNational Express is a coach-travel name passengers can identify when arranging an intercity trip. The booking and journey belong to one service relationship. GCEIP selected National Express for 2024 because that role is specific to long-distance coach travel.
- 68
Retail banking: Brand of the Year 2024
Barclays
Why Brand of the YearBarclays gives customers a retail-banking name across accounts and everyday money tasks. The relationship continues through payments, access and service over time. GCEIP selected Barclays for 2024 because that broad consumer role is clearly banking-led.
- 69
Digital banking: Brand of the Year 2024
Monzo
Why Brand of the YearMonzo gives customers an app-led banking relationship for daily money use. The phone interface is central to how people encounter the brand. GCEIP selected Monzo for 2024 because that digital delivery model defines its consumer position.
- 70
Credit cards: Brand of the Year 2024
American Express
Why Brand of the YearAmerican Express has a distinct credit-card identity that consumers can recognise across card products. The relationship includes use, statements and service after application. GCEIP selected American Express for 2024 because that ongoing cardholder role defines its category place.
- 71
Home insurance: Brand of the Year 2024
Aviva
Why Brand of the YearAviva is a familiar name when UK households arrange cover for their homes and possessions. The policy terms matter more than any slogan, and customers still need to compare them. GCEIP chose Aviva for 2024 because home protection is a clear part of its consumer relationship.
- 72
Motor insurance: Brand of the Year 2024
Admiral
Why Brand of the YearAdmiral is a name drivers encounter when comparing car insurance. Its relationship with the customer extends from quotation and cover to renewal and claims. GCEIP chose Admiral in 2024 for that distinct position in the motor insurance decision, where price and policy details both deserve attention.
- 73
Personal investing: Brand of the Year 2024
Hargreaves Lansdown
Why Brand of the YearHargreaves Lansdown gives individual investors a place to hold and manage investments. The platform puts funds, shares and account information within the customer's reach. GCEIP chose it for 2024 because its role in personal investing is direct; the choice does not imply that any investment will perform well.
- 74
Consumer payments: Brand of the Year 2024
PayPal
Why Brand of the YearPayPal is a payment option shoppers recognise at checkout, especially online. It gives the buyer a familiar route to complete a transaction without making the merchant's own site the only point of trust. GCEIP selected PayPal in 2024 for this visible consumer role.
- 75
Smartphones: Brand of the Year 2024
Apple iPhone
Why Brand of the YearThe iPhone is the centre of Apple's phone experience, bringing calls, cameras, apps and everyday services into one device. GCEIP chose Apple iPhone for 2024 because consumers can identify a coherent product family and an ongoing software relationship beyond the initial purchase.
- 76
Personal computers: Brand of the Year 2024
Dell
Why Brand of the YearDell is a long-established choice for people buying a laptop or desktop for home use, study or work. Buyers still need to compare specifications model by model. GCEIP chose Dell for 2024 because the brand remains closely tied to the personal computer purchase.
- 77
Tablets: Brand of the Year 2024
Apple iPad
Why Brand of the YearApple iPad made the tablet a familiar tool for reading, drawing, video and everyday apps. The product family covers different needs, but the touch-first experience is recognisable across it. GCEIP chose iPad for 2024 because the brand has a clear identity within tablets.
- 78
Personal audio: Brand of the Year 2024
Sony
Why Brand of the YearSony's headphones and earbuds cover listening at home, on a commute and while travelling. The individual products differ, but sound is the point of the brand relationship here. GCEIP chose Sony in 2024 for its recognisable consumer audio identity.
- 79
Smartwatches: Brand of the Year 2024
Apple Watch
Why Brand of the YearApple Watch combines a wrist display with notifications, activity tracking and phone-linked functions. Customers may value different parts of that mix. GCEIP chose Apple Watch for 2024 because it has a clearly defined role in how people use a smartwatch day to day.
- 80
Smart home devices: Brand of the Year 2024
Ring
Why Brand of the YearRing brought connected doorbells and home cameras into a consumer purchase people can understand: seeing who is at the door and checking on the home. Features depend on the device and plan. GCEIP chose Ring for 2024 because that home-use case defines the brand.
- 81
Consumer AI assistants: Brand of the Year 2024
ChatGPT
Why Brand of the YearChatGPT lets people ask questions, work through ideas and draft text in a conversational interface. Its answers need checking, especially for important decisions. GCEIP chose ChatGPT for 2024 because the brand made the consumer AI assistant a product people could use directly.
- 82
Personal productivity software: Brand of the Year 2024
Microsoft 365
Why Brand of the YearMicrosoft 365 remains a familiar set of tools for writing, spreadsheets, presentations and email. People encounter the brand through routine tasks rather than a single product moment. GCEIP chose it for 2024 because that breadth has a clear personal productivity use.
- 83
Consumer cybersecurity: Brand of the Year 2024
Norton
Why Brand of the YearNorton is a familiar name for people buying software to help protect their personal devices and accounts. Protection depends on configuration and user behaviour as well as the product. GCEIP selected Norton in 2024 because consumer digital safety is its clear category role.
- 84
Social video platforms: Brand of the Year 2024
YouTube
Why Brand of the YearYouTube gives viewers a huge range of videos and gives creators a place to reach them. A person might come for a tutorial, a performance or a short clip. GCEIP chose YouTube for 2024 because video discovery and viewing are plainly at the centre of its brand.
- 85
Messaging apps: Brand of the Year 2024
WhatsApp
Why Brand of the YearWhatsApp is woven into ordinary messaging: family chats, groups, calls and shared photos. Its value to a user comes largely from the people they can reach there. GCEIP chose WhatsApp for 2024 because messaging is the unmistakable centre of the brand's consumer use.
- 86
Video streaming: Brand of the Year 2024
Netflix
Why Brand of the YearNetflix gives viewers an on-demand way to choose films and series across devices. The catalogue changes, but the act of browsing and watching under one service remains familiar. GCEIP chose Netflix for 2024 because that direct entertainment relationship defines its brand.
- 87
Music streaming: Brand of the Year 2024
Spotify
Why Brand of the YearSpotify lets listeners move from a favourite album to a playlist or podcast in the same app. Discovery and repeat listening are both central to the experience. GCEIP chose Spotify for 2024 because its brand is clearly associated with how people access music on demand.
- 88
Gaming consoles: Brand of the Year 2024
PlayStation
Why Brand of the YearPlayStation is a console family people choose for games, controllers and the wider experience of playing at home. Individual generations and titles differ, but the platform name remains the organising choice. GCEIP selected PlayStation in 2024 for that clear place in consumer gaming.
- 89
Video games: Brand of the Year 2024
Minecraft
Why Brand of the YearMinecraft gives players a world they can build, explore and share, often in ways its creators never prescribed. That freedom keeps the game recognisable across ages and devices. GCEIP chose Minecraft for 2024 because its core play experience is both distinctive and easy to return to.
- 90
Cinemas: Brand of the Year 2024
ODEON
Why Brand of the YearODEON is a cinema name people can look for when choosing where to see a film. The title and local screen matter, but so does the experience of booking and attending. GCEIP chose ODEON for 2024 because cinema-going is plainly the brand's consumer service.
- 91
News subscriptions: Brand of the Year 2024
Financial Times
Why Brand of the YearThe Financial Times gives readers a subscription built around business, economics and world affairs. A paying reader is choosing its reporting and editorial judgment, not simply access to headlines. GCEIP selected the Financial Times for 2024 because that relationship is clear in the news subscription category.
- 92
Sports streaming: Brand of the Year 2024
Sky Sports
Why Brand of the YearSky Sports is a destination for viewers who want to follow live sport and the coverage around it. Rights and schedules change, so the particular event must always be checked. GCEIP chose Sky Sports for 2024 because its consumer identity is firmly tied to watching sport.
- 93
Mobile networks: Brand of the Year 2024
EE
Why Brand of the YearEE is a network name people meet when choosing a mobile plan, handset and everyday connection. Coverage and value have to be checked for the places each customer uses. GCEIP chose EE for 2024 because the mobile service relationship is central to the brand.
- 94
Home broadband: Brand of the Year 2024
BT Broadband
Why Brand of the YearBT Broadband is a household choice for fixed internet access, with the connection shaping work, entertainment and ordinary communication at home. Speeds vary by address and plan. GCEIP selected BT Broadband for 2024 because the brand is closely identified with that essential consumer service.
- 95
Pharmacy retail: Brand of the Year 2024
Boots
Why Brand of the YearBoots is a place many UK shoppers turn to for prescriptions, health products and everyday personal care. The store and pharmacy services sit together in the customer's experience. GCEIP chose Boots for 2024 because that combined role gives it a clear pharmacy retail identity.
- 96
Over the counter pain relief: Brand of the Year 2024
Nurofen
Why Brand of the YearNurofen is a name shoppers recognise when looking for ibuprofen-based pain relief. The appropriate product and dose depend on the person and the label. GCEIP chose Nurofen for 2024 because its consumer identity is specifically tied to this over-the-counter need.
- 97
Vitamins and supplements: Brand of the Year 2024
Vitabiotics
Why Brand of the YearVitabiotics offers vitamin and supplement products for consumers with different dietary interests. No supplement replaces individual medical advice or a balanced diet. GCEIP chose Vitabiotics for 2024 because its brand is plainly centred on this category rather than a passing product line.
- 98
Telehealth: Brand of the Year 2024
Bupa Digital GP
Why Brand of the YearBupa Digital GP gives eligible users a route to a GP appointment by phone or video. Access depends on the service and membership arrangements. GCEIP chose it for 2024 because it translates a familiar healthcare need into a clearly defined remote consultation.
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Fitness clubs: Brand of the Year 2024
PureGym
Why Brand of the YearPureGym gives members a gym they can use on their own schedule, with equipment and classes depending on the location. GCEIP chose PureGym for 2024 because its brand is built around a simple consumer decision: where to exercise regularly.
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Home fitness: Brand of the Year 2024
Peloton
Why Brand of the YearPeloton brings guided workouts into the home through connected equipment and a class subscription. The purchase asks users to commit space, money and time, so fit matters. GCEIP chose Peloton for 2024 because its home exercise experience is clearly identifiable.
GCEIP Brand of the Year
Three years, the same 100 categories
Each annual page uses the same category definitions so readers can compare the selected brands directly across the three years.