GCEIP · Australia & New Zealand
Brand of the Year 2025: Australia & New Zealand
GCEIP's Brand of the Year winners in 100 consumer categories across Australia and New Zealand for 2025.
GCEIP Brand of the Year winners
2025 Brand of the Year edition
One regional choice in each category
Find the Brand of the Year winner for each consumer category below. Each entry explains GCEIP’s selection. A brand may serve consumers in Australia, New Zealand or both; availability varies by market. The comparison shows the winner in the same category across three annual editions.
GCEIP selects one Brand of the Year winner per category. This recognition is not a product-by-product buying recommendation. Read the selection methodology for the evaluation criteria.
Showing 100 categories
- 01
Breakfast cereal: Brand of the Year 2025
Uncle Tobys
Why Brand of the YearUncle Tobys covers oats and cereals people buy for ordinary breakfasts, where taste, texture and preparation matter more than a one-off campaign. GCEIP named it for 2025 because the brand's broad breakfast offer still has a clear purpose at the shelf.
- 02
Packaged bread: Brand of the Year 2025
Tip Top
Why Brand of the YearTip Top is a bread name that turns up in everyday household purchases across the region. Loaves vary, but the consumer decision is the same: a reliable bread for toast, lunches and quick meals. GCEIP chose it for 2025 on that practical category role.
- 03
Milk and dairy: Brand of the Year 2025
Meadow Fresh
Why Brand of the YearMeadow Fresh puts a New Zealand dairy name on milk and related products bought for daily use. A customer may choose a particular fat content or pack, but the brand stays tied to the same household need. That clarity underpins GCEIP's 2025 choice.
- 04
Yoghurt: Brand of the Year 2025
The Collective
Why Brand of the YearThe Collective brings a New Zealand yoghurt brand to the chilled shelf with a distinctive product and packaging identity. A shopper can recognise its pouches and tubs before choosing a flavour. GCEIP's 2025 selection is rooted in that specific yoghurt experience.
- 05
Chocolate: Brand of the Year 2025
Haigh's
Why Brand of the YearHaigh's connects chocolate to a particular retail and gifting experience in Australia. The brand is encountered in its own shops as well as through the chocolate people take home. GCEIP selected it for 2025 because that closeness between maker and purchase is distinctive in the category.
- 06
Ice cream: Brand of the Year 2025
Connoisseur
Why Brand of the YearConnoisseur gives ice cream shoppers a range positioned around richer desserts and distinctive flavour combinations. The brand is the cue for an indulgent frozen treat, whether bought as a tub or a single serve. GCEIP selected Connoisseur for 2025 for that clear product proposition.
- 07
Potato chips: Brand of the Year 2025
Kettle
Why Brand of the YearKettle makes its cooking style part of the chip name. That gives shoppers a useful cue about the product before they settle on a flavour. GCEIP chose Kettle for 2025 because the brand promise is contained in the crisp itself, not in a vague claim about snacking.
- 08
Biscuits: Brand of the Year 2025
Tim Tam
Why Brand of the YearTim Tam is a biscuit with an identity strong enough to stand as the brand on its own. The chocolate coating and sandwich format are part of what consumers expect. GCEIP selected Tim Tam for 2025 because its place in the biscuit category is specific and unmistakable.
- 09
Ready meals: Brand of the Year 2025
Youfoodz
Why Brand of the YearYoufoodz is built around pre-made meals delivered for the week ahead. Its appeal is convenience at the moment a customer decides what to eat, not a restaurant visit. GCEIP chose Youfoodz for 2025 because that repeat meal-planning role defines the brand.
- 10
Pasta and cooking sauces: Brand of the Year 2025
Wattie's
Why Brand of the YearWattie's supplies New Zealand shoppers with sauces and other pantry products used in familiar meals. In this category, the focus is its pasta and cooking-sauce offer. GCEIP selected it for 2025 because it gives cooks a recognisable option at the point they plan dinner.
- 11
Tea: Brand of the Year 2025
T2
Why Brand of the YearT2 makes choosing tea a browsing experience, with loose-leaf blends, bags and teaware gathered in one place. Shoppers can select a familiar flavour or try something different within the same category. GCEIP chose T2 for 2025 for that direct relationship with tea drinkers.
- 12
Coffee for home: Brand of the Year 2025
Havana Coffee Works
Why Brand of the YearHavana Coffee Works is a New Zealand coffee roaster whose bags bring a café-style choice into the home. Buyers still decide on roast and brewing method. GCEIP selected Havana for 2025 because the brand remains tied to the coffee people prepare, not merely the café they visit.
- 13
Bottled water: Brand of the Year 2025
Antipodes Water
Why Brand of the YearAntipodes Water brings a New Zealand origin and a distinct bottle to the premium-water shelf. The brand is chosen for a specific drinking occasion, often at a table rather than on a commute. GCEIP picked it for 2025 because that clear positioning gives it a place in bottled water.
- 14
Soft drinks: Brand of the Year 2025
Bundaberg Brewed Drinks
Why Brand of the YearBundaberg Brewed Drinks is associated with brewed soft drinks, especially its ginger beer. The bottle and brewing cue set it apart from a standard cola choice. GCEIP selected Bundaberg for 2025 because consumers can describe what makes the drink different.
- 15
Energy drinks: Brand of the Year 2025
V Energy
Why Brand of the YearV Energy gives shoppers in the region a named energy-drink range with a distinct visual identity. Flavours vary, but the consumer knows the kind of drink being chosen. GCEIP picked V Energy for 2025 because its offer stays focused on this category.
- 16
Fruit drinks: Brand of the Year 2025
Just Juice
Why Brand of the YearJust Juice gives New Zealand shoppers a named fruit-juice option, with flavour and pack size shaping the purchase. The brand's identity is easy to understand without stretching beyond drinks. GCEIP chose Just Juice for 2025 for that direct, repeated consumer use.
- 17
Beer: Brand of the Year 2025
Speight's
Why Brand of the YearSpeight's is a New Zealand beer name with a clear place in local pub and bottle-shop choices. A drinker may have strong preferences about style, but the brand remains recognisable across its range. GCEIP chose Speight's for 2025 because its category connection is direct.
- 18
Gin: Brand of the Year 2025
Scapegrace
Why Brand of the YearScapegrace is a New Zealand gin name with a distinct bottle and distillery identity. Consumers can encounter it as a particular spirit rather than a general drinks brand. GCEIP chose Scapegrace for 2025 because its place in the gin category is specific.
- 19
Whisky: Brand of the Year 2025
Lark
Why Brand of the YearLark gives Tasmanian whisky drinkers a named distillery to follow across expressions. Each bottle asks for its own judgment, but the maker remains visible. GCEIP chose Lark for 2025 because that connection between place, producer and whisky defines its consumer appeal.
- 20
Wine: Brand of the Year 2025
Villa Maria
Why Brand of the YearVilla Maria brings a New Zealand winery name to bottles chosen by grape variety and occasion. The consumer can begin with the producer and then select the wine that fits the meal. GCEIP picked Villa Maria for 2025 because that relationship is specific to wine buying.
- 21
Grocery supermarkets: Brand of the Year 2025
New World
Why Brand of the YearNew World is a New Zealand supermarket banner customers use for a full grocery shop. Fresh food, pantry staples and local store service all sit under the same name. GCEIP selected it for 2025 because that everyday relationship makes the brand relevant to the category.
- 22
Premium food retail: Brand of the Year 2025
Farro
Why Brand of the YearFarro is a New Zealand food retailer where the selection of fresh and specialty products shapes the visit. Shoppers go to the store for ingredients as well as ideas about a meal. GCEIP selected Farro for 2025 because that curated food offer is its consumer identity.
- 23
Convenience stores: Brand of the Year 2025
Night 'n Day
Why Brand of the YearNight 'n Day is a New Zealand convenience-store name that combines everyday goods with a food-to-go offer. A customer can make a short stop without planning a full grocery shop. GCEIP chose it for 2025 because that use defines the store brand.
- 24
Online grocery: Brand of the Year 2025
New World Online
Why Brand of the YearNew World Online extends the New Zealand grocery shop into a digital order. Customers still choose ordinary food and household goods, then decide how to receive them. GCEIP chose it for 2025 because the online journey is a direct part of the brand experience.
- 25
Online marketplaces: Brand of the Year 2025
Amazon Australia
Why Brand of the YearAmazon Australia gives shoppers a broad online catalogue and a familiar path from search to delivery. Each seller and product needs its own judgment. GCEIP selected Amazon for 2025 because the marketplace itself is a major part of the consumer shopping experience.
- 26
Department stores: Brand of the Year 2025
Farmers
Why Brand of the YearFarmers gives New Zealand shoppers a department-store choice across clothing, beauty and household goods. The same store name frames several different purchases. GCEIP chose Farmers for 2025 because that multi-department experience remains the point of the brand.
- 27
Discount retail: Brand of the Year 2025
The Warehouse
Why Brand of the YearThe Warehouse is a New Zealand general retailer people use for household essentials, clothing and other lower-cost purchases. Its red-shed identity is part of how the shop is recognised. GCEIP chose it for 2025 because value retail is central to its consumer role.
- 28
Beauty retail: Brand of the Year 2025
Sephora Australia
Why Brand of the YearSephora Australia gathers makeup, fragrance and skin care in a beauty-specific retail setting. Customers can browse across brands while still recognising the retailer as the common service. GCEIP selected Sephora for 2025 because that discovery role fits the category directly.
- 29
Homeware retail: Brand of the Year 2025
Adairs
Why Brand of the YearAdairs is associated with bedding and household textiles that change how a room feels without a full renovation. Shoppers can recognise its place in homeware before selecting a pattern or size. GCEIP picked Adairs for 2025 because that focus is concrete.
- 30
DIY retail: Brand of the Year 2025
Mitre 10
Why Brand of the YearMitre 10 gives DIY shoppers a hardware store name for building, fixing and gardening tasks. A visit may begin with one missing item, but the retailer's broader project range matters. GCEIP selected Mitre 10 for 2025 for that direct connection with home work.
- 31
Everyday clothing: Brand of the Year 2025
Cotton On
Why Brand of the YearCotton On gives shoppers casual clothing for school, weekends and ordinary workdays. Its range changes with seasons, but the brand stays tied to accessible daily wear. GCEIP selected Cotton On for 2025 because consumers can place it clearly in their regular clothing choices.
- 32
Sportswear: Brand of the Year 2025
adidas
Why Brand of the Yearadidas connects footwear and clothing through a sportswear identity recognisable on courts, fields and streets. Individual products fit different activities, so the buyer still needs to choose carefully. GCEIP picked adidas for 2025 because the athletic purpose remains clear across the range.
- 33
Outdoor clothing: Brand of the Year 2025
Macpac
Why Brand of the YearMacpac is a New Zealand outdoor name associated with packs, jackets and other gear used beyond the city. The product must work for the intended trip, but the brand's role is clear. GCEIP chose Macpac for 2025 for that direct connection with outdoor use.
- 34
Luxury fashion: Brand of the Year 2025
Zimmermann
Why Brand of the YearZimmermann is an Australian fashion label known for distinctive dresses and ready-to-wear collections. The garments carry a visible design point of view that buyers can recognise. GCEIP chose Zimmermann for 2025 because its fashion identity is attached to the clothes, not merely to a luxury price.
- 35
Footwear: Brand of the Year 2025
Allbirds
Why Brand of the YearAllbirds gives shoe shoppers a design-led casual option with material choices that are part of its identity. Buyers can judge comfort and wear for themselves. GCEIP chose Allbirds for 2025 because the footwear product, not a wider fashion portfolio, carries the brand.
- 36
Jewellery: Brand of the Year 2025
Pandora
Why Brand of the YearPandora gives jewellery buyers a recognisable system of bracelets, charms and other pieces. A personal collection can grow through separate purchases under one name. GCEIP chose Pandora for 2025 because that ongoing way of choosing jewellery is distinctive.
- 37
Watches: Brand of the Year 2025
Casio
Why Brand of the YearCasio offers watches that range from simple everyday timekeeping to more specialised digital designs. The function is visible before a buyer compares individual models. GCEIP selected Casio for 2025 because that practical watchmaking identity remains clear.
- 38
Eyewear retail: Brand of the Year 2025
OPSM
Why Brand of the YearOPSM gives eyewear shoppers a route from testing to choosing lenses and frames. A prescription is personal, so the relevant service has to be assessed by the customer. GCEIP selected OPSM for 2025 because that direct retail-clinical connection defines its category place.
- 39
Skin care: Brand of the Year 2025
The Ordinary
Why Brand of the YearThe Ordinary names products by ingredients and formulations, asking shoppers to think about what they are applying. The approach is different from a purely fragrance-led beauty range. GCEIP chose it for 2025 because that direct product logic defines its skin-care position.
- 40
Colour cosmetics: Brand of the Year 2025
Maybelline
Why Brand of the YearMaybelline puts makeup within reach through familiar products for eyes, lips and face. Shoppers can choose by shade and use while remaining within the same brand. GCEIP chose Maybelline for 2025 because its category identity is visible in the products themselves.
- 41
Hair care: Brand of the Year 2025
Eleven Australia
Why Brand of the YearEleven Australia connects salon origins with shampoos, conditioners and styling products people can use at home. The buyer chooses a routine, not simply a bottle. GCEIP picked Eleven for 2025 because that hair-focused proposition is consistent across its range.
- 42
Fragrance: Brand of the Year 2025
Dior
Why Brand of the YearDior makes fragrances that consumers choose by scent, bottle and occasion. A fashion-house name frames the range, while each perfume must stand on its own. GCEIP chose Dior for 2025 because that direct perfume relationship is clear.
- 43
Oral care: Brand of the Year 2025
Sensodyne
Why Brand of the YearSensodyne has a specific oral-care identity associated with sensitive teeth. That makes it distinguishable within a crowded toothpaste aisle, although individual suitability matters. GCEIP chose Sensodyne for 2025 because the need it addresses is plainly stated.
- 44
Deodorant: Brand of the Year 2025
Dove
Why Brand of the YearDove brings its personal-care identity to deodorants bought for daily use. The formulation and scent remain individual choices, but the category connection is clear. GCEIP chose Dove for 2025 because its deodorant range is a recognisable consumer product, not an incidental extension.
- 45
Men's grooming: Brand of the Year 2025
Braun
Why Brand of the YearBraun offers electric shavers and trimmers for grooming at home. A buyer considers handling, upkeep and the result they want, not just the device's appearance. GCEIP selected Braun for 2025 because that tool-led grooming role is clear.
- 46
Laundry detergent: Brand of the Year 2025
Persil
Why Brand of the YearPersil gives New Zealand shoppers a detergent range for ordinary laundry. Choice of powder, liquid or other format depends on the household's machine and habits. GCEIP chose Persil for 2025 because the brand's consumer purpose is practical and specific.
- 47
Household cleaning: Brand of the Year 2025
ecostore
Why Brand of the Yearecostore is a New Zealand household-products name that includes cleaners for different rooms and chores. Its environmental approach is part of the choice, while the product must still do the job. GCEIP chose ecostore for 2025 because that balance defines its category position.
- 48
Paper products: Brand of the Year 2025
Paseo
Why Brand of the YearPaseo puts a named option on household tissue products in New Zealand. Shoppers may be comparing a small pack detail, but they know the practical use before they reach the shelf. GCEIP chose Paseo for 2025 on that clear paper-goods identity.
- 49
Baby nappies: Brand of the Year 2025
BabyLove
Why Brand of the YearBabyLove gives parents a nappy range to compare by size and absorbency for their child. It is a recurring care purchase rather than a general baby-store visit. GCEIP chose BabyLove for 2025 because that focused product role is clear.
- 50
Baby food: Brand of the Year 2025
Bellamy's Organic
Why Brand of the YearBellamy's Organic is an Australian baby-food name tied to products for different early feeding stages. The specific ingredient list remains important to a parent. GCEIP chose it for 2025 because its consumer identity is centred on feeding infants and young children.
- 51
Pet food: Brand of the Year 2025
Royal Canin
Why Brand of the YearRoyal Canin organises pet food by the needs of different dogs and cats. The detail on each bag matters; a brand name cannot replace veterinary advice when health is involved. GCEIP chose it for 2025 because that tailored feeding offer is distinctive.
- 52
Pet retail: Brand of the Year 2025
Animates
Why Brand of the YearAnimates is a New Zealand pet-retail name where owners can shop for food, toys and care products. A visit may be for one item, but the wider animal-care range frames it. GCEIP chose Animates for 2025 for that direct category relationship.
- 53
Passenger cars: Brand of the Year 2025
Mazda
Why Brand of the YearMazda's passenger-car range gives drivers a recognisable design and driving proposition across models. A test drive still matters, but the maker's name frames the initial choice. GCEIP chose Mazda for 2025 because that relationship is specific to buying a car.
- 54
Electric cars: Brand of the Year 2025
BYD
Why Brand of the YearBYD gives electric-car buyers a growing range of vehicles under one name. Consumers compare range, charging and price model by model, while the manufacturer remains the common choice. GCEIP chose BYD for 2025 because its EV identity is direct.
- 55
Motorcycles: Brand of the Year 2025
Yamaha
Why Brand of the YearYamaha offers motorcycles for different journeys, from smaller everyday rides to larger touring plans. A buyer chooses a model, but the brand remains a clear starting point. GCEIP chose Yamaha for 2025 because motorcycles are a focused part of its consumer offer.
- 56
Automotive tyres: Brand of the Year 2025
Michelin
Why Brand of the YearMichelin gives motorists a recognisable tyre-maker to compare on fit, use and cost. The purchase affects the way a vehicle is used, though no one tyre suits every driver. GCEIP chose Michelin for 2025 for that direct connection with road use.
- 57
Car rental: Brand of the Year 2025
Avis
Why Brand of the YearAvis is a recognisable choice when a traveller needs a car away from home or for a short local task. Vehicle class and rental terms still need comparison. GCEIP chose Avis for 2025 because the brand is built around that specific customer journey.
- 58
Ride hailing: Brand of the Year 2025
DiDi
Why Brand of the YearDiDi gives Australian passengers an app-based way to arrange a car trip. Price and availability depend on the journey, but the service is recognisable at the moment of need. GCEIP chose DiDi for 2025 for that clear transport-platform role.
- 59
Fuel stations: Brand of the Year 2025
7-Eleven Fuel
Why Brand of the Year7-Eleven Fuel ties a convenience stop to the task of filling the vehicle. The customer sees the station brand at the pump and in the shop. GCEIP chose it for 2025 because that combined but clearly fuel-led experience is relevant to drivers.
- 60
Public EV charging: Brand of the Year 2025
Evie Networks
Why Brand of the YearEvie Networks offers public EV charging at sites along Australian routes. Drivers use the brand when planning a stop, paying and resuming the journey. GCEIP chose Evie for 2025 because the charging experience, not the car itself, is the category's focus.
- 61
Airlines: Brand of the Year 2025
Air New Zealand
Why Brand of the YearAir New Zealand is a carrier passengers choose for domestic travel and journeys beyond New Zealand. The route and fare still matter, but the airline identity is present throughout the trip. GCEIP chose it for 2025 for that clear connection with travellers.
- 62
Hotels: Brand of the Year 2025
Scenic Hotel Group
Why Brand of the YearScenic Hotel Group is a New Zealand accommodation name associated with stays in different parts of the country. A traveller chooses the location first, then the property. GCEIP chose Scenic for 2025 because that network gives the brand a direct place in hotels.
- 63
Holiday rentals: Brand of the Year 2025
Bachcare
Why Brand of the YearBachcare gives New Zealand holidaymakers a named way to find and book holiday homes. The bach itself is chosen individually, but the service connects many possible stays. GCEIP chose Bachcare for 2025 because that focused local rental role is clear.
- 64
Online travel booking: Brand of the Year 2025
Flight Centre
Why Brand of the YearFlight Centre combines travel advice with a booking path for flights and holidays. The consumer is choosing help with a trip, not simply a destination name. GCEIP chose Flight Centre for 2025 because that relationship remains recognisable across stores and online channels.
- 65
Cruise holidays: Brand of the Year 2025
Princess Cruises
Why Brand of the YearPrincess Cruises is a name travellers use when comparing sea holidays and the time spent aboard. The ship and ports shape each decision, but the operator is the continuing service provider. GCEIP chose Princess for 2025 for that direct cruise relationship.
- 66
Rail travel: Brand of the Year 2025
Great Journeys New Zealand
Why Brand of the YearGreat Journeys New Zealand brings scenic passenger trains under a name that makes the journey itself part of the holiday. The route and stops are central to the purchase. GCEIP chose it for 2025 because its rail experience is clearly consumer-facing.
- 67
Intercity coach travel: Brand of the Year 2025
InterCity
Why Brand of the YearInterCity lets New Zealand passengers book coach travel between communities across the country. It is a practical alternative when a car or flight does not suit the journey. GCEIP chose InterCity for 2025 because that passenger service is its clear category purpose.
- 68
Retail banking: Brand of the Year 2025
ANZ
Why Brand of the YearANZ gives customers a retail-bank name they can use for deposits, payments and borrowing, subject to each product's terms. The experience spans digital access and human service. GCEIP chose ANZ for 2025 because that ongoing financial relationship is clearly consumer-facing in the region.
- 69
Digital banking: Brand of the Year 2025
ING
Why Brand of the YearING gives Australian customers a digital route to everyday banking and savings products. The app and online account shape much of the relationship, with terms changing by product. GCEIP chose ING for 2025 because that direct digital service is clear.
- 70
Credit cards: Brand of the Year 2025
ANZ
Why Brand of the YearANZ gives cardholders a range of credit products attached to a familiar bank name. A consumer must compare rates, fees and benefits before choosing. GCEIP chose ANZ for 2025 because the card is a direct, continuing part of its retail service.
- 71
Home insurance: Brand of the Year 2025
Tower Insurance
Why Brand of the YearTower Insurance gives New Zealand homeowners and renters an identifiable provider for household cover. The policy details matter at purchase and claim time alike. GCEIP chose Tower for 2025 because that continuing relationship makes it a direct home-insurance brand.
- 72
Motor insurance: Brand of the Year 2025
AA Insurance
Why Brand of the YearAA Insurance gives New Zealand motorists a named option for protecting a vehicle. The appropriate cover, excess and exclusions vary by driver. GCEIP chose it for 2025 because that practical decision is at the centre of the brand's consumer role.
- 73
Personal investing: Brand of the Year 2025
Sharesies
Why Brand of the YearSharesies makes investing accessible through an app used by customers in New Zealand and Australia. A user can start with a small amount, while still accepting the risks of each asset. GCEIP chose Sharesies for 2025 because the product is plainly built for personal investing.
- 74
Consumer payments: Brand of the Year 2025
Apple Pay
Why Brand of the YearApple Pay moves a card payment onto a device many people already carry. The transaction is brief, but the way it is authorised shapes the checkout experience. GCEIP chose Apple Pay for 2025 because that practical device-led payment role is distinct.
- 75
Smartphones: Brand of the Year 2025
Samsung Galaxy
Why Brand of the YearSamsung Galaxy gives phone buyers a range of devices at different sizes and prices. Choosing a particular model still matters, but the family offers a recognisable Android phone experience. GCEIP chose Galaxy for 2025 because that category proposition is clear.
- 76
Personal computers: Brand of the Year 2025
Lenovo
Why Brand of the YearLenovo offers laptops and desktops for people with different budgets and uses. The choice begins with the task a person needs the machine to do. GCEIP chose Lenovo for 2025 because its broad computer range remains recognisably personal technology.
- 77
Tablets: Brand of the Year 2025
Samsung Galaxy Tab
Why Brand of the YearSamsung Galaxy Tab gives buyers an Android tablet choice for media, study and other portable tasks. Screen size and accessories vary, so the model matters. GCEIP chose Galaxy Tab for 2025 because it offers a clear alternative in the tablet category.
- 78
Personal audio: Brand of the Year 2025
Bose
Why Brand of the YearBose is a name people consider when choosing headphones or speakers for daily listening. The product has to suit a particular person's ears and room. GCEIP chose Bose for 2025 because its place in personal audio is clear from the devices it sells.
- 79
Smartwatches: Brand of the Year 2025
Garmin
Why Brand of the YearGarmin gives runners and other active users watches built around training, navigation and activity records. The right device depends on the sport and budget. GCEIP chose Garmin for 2025 because that purposeful use makes its smartwatch identity distinct.
- 80
Smart home devices: Brand of the Year 2025
Google Nest
Why Brand of the YearGoogle Nest connects speakers, displays and other compatible household devices into a recognisable home system. The consumer's decision is which tasks they want to manage. GCEIP chose Nest for 2025 because that connected-home role is specific.
- 81
Consumer AI assistants: Brand of the Year 2025
Microsoft Copilot
Why Brand of the YearMicrosoft Copilot brings an AI assistant into familiar Microsoft software and web tasks. Its abilities vary by product and subscription, and users still need to review the output. GCEIP chose Copilot for 2025 because assisted computing is a clear part of the consumer experience.
- 82
Personal productivity software: Brand of the Year 2025
Notion
Why Brand of the YearNotion lets individuals build their own place for notes, plans and project information. The flexibility asks for some setup, which is part of its character. GCEIP chose Notion for 2025 because organising personal work is the product's direct purpose.
- 83
Consumer cybersecurity: Brand of the Year 2025
Bitdefender
Why Brand of the YearBitdefender gives households security software for computers and phones. A buyer can choose coverage for their devices, while remembering that no product removes every online risk. GCEIP chose Bitdefender for 2025 because that protection task defines the consumer offer.
- 84
Social video platforms: Brand of the Year 2025
TikTok
Why Brand of the YearTikTok is organised around short videos that viewers encounter through a scrolling feed. The format changes how people discover creators and topics. GCEIP chose TikTok for 2025 because that distinctive social-video interaction is the product itself.
- 85
Messaging apps: Brand of the Year 2025
Signal
Why Brand of the YearSignal offers messages and calls with a strong emphasis on private communication. Users still need sound security habits, but the product's purpose is easy to identify. GCEIP chose Signal for 2025 because that focused approach gives it a distinct place among messaging apps.
- 86
Video streaming: Brand of the Year 2025
Stan
Why Brand of the YearStan is an Australian streaming service people choose for series and films, with a separate sports offer available. A subscriber judges the catalogue and price for their household. GCEIP chose Stan for 2025 because its on-demand viewing role is clear.
- 87
Music streaming: Brand of the Year 2025
Apple Music
Why Brand of the YearApple Music gives subscribers a library of songs and albums within Apple's devices and beyond. The product is a choice about where to keep and discover music. GCEIP chose Apple Music for 2025 because that streaming purpose is direct.
- 88
Gaming consoles: Brand of the Year 2025
Nintendo Switch
Why Brand of the YearNintendo Switch can be played on a television or taken into a handheld setting. That flexibility changes where games fit into daily life. GCEIP chose Switch for 2025 because its format gives buyers a specific reason to choose the console.
- 89
Video games: Brand of the Year 2025
EA Sports FC
Why Brand of the YearEA Sports FC gives football fans teams, matches and competitions to play on screen. Each release changes details, while the sport remains the clear centre. GCEIP chose EA Sports FC for 2025 because that link between fan interest and play is immediate.
- 90
Cinemas: Brand of the Year 2025
HOYTS
Why Brand of the YearHOYTS gives audiences a familiar cinema choice across its venues in the region. A visit is shaped by the film and local screen, with the brand handling booking and attendance. GCEIP chose HOYTS for 2025 because that theatrical experience is clear.
- 91
News subscriptions: Brand of the Year 2025
The New Zealand Herald
Why Brand of the YearThe New Zealand Herald gives readers a subscription route to reporting on national and local affairs. The value is in returning to its editorial work over time. GCEIP chose the Herald for 2025 because that reader-publisher relationship is specific and recognisable.
- 92
Sports streaming: Brand of the Year 2025
Sky Sport Now
Why Brand of the YearSky Sport Now gives New Zealand viewers a way to stream sports coverage without treating the television set as the only screen. The available competitions depend on current rights. GCEIP chose it for 2025 because the consumer subscription is specifically about live sport.
- 93
Mobile networks: Brand of the Year 2025
Spark
Why Brand of the YearSpark gives New Zealand mobile customers a named option for calls, data and devices. The plan has to fit where and how a person uses it. GCEIP chose Spark for 2025 because that everyday connection defines the category role.
- 94
Home broadband: Brand of the Year 2025
2degrees
Why Brand of the Year2degrees gives New Zealand households a broadband choice alongside its mobile products. Speed and suitability depend on the address and plan. GCEIP chose 2degrees for 2025 because the home-internet relationship is visible from signup through daily use.
- 95
Pharmacy retail: Brand of the Year 2025
Priceline Pharmacy
Why Brand of the YearPriceline Pharmacy gives Australian shoppers a name for prescriptions, health essentials and beauty purchases in one place. A customer may come for a specific item or advice. GCEIP chose it for 2025 because those visits define its pharmacy-retail position.
- 96
Over the counter pain relief: Brand of the Year 2025
Panadol
Why Brand of the YearPanadol gives shoppers a familiar paracetamol choice for pain or fever. Package instructions and individual suitability remain essential. GCEIP chose Panadol for 2025 because its consumer identity is clearly tied to this self-care purchase.
- 97
Vitamins and supplements: Brand of the Year 2025
Blackmores
Why Brand of the YearBlackmores is a supplement name associated with vitamins and other products chosen for particular routines. A brand cannot establish whether a supplement is needed for a person. GCEIP chose Blackmores for 2025 because the category is at the heart of its product range.
- 98
Telehealth: Brand of the Year 2025
CareHQ
Why Brand of the YearCareHQ gives New Zealand patients a route to a GP consultation by phone or video, subject to clinical suitability. The consultation is the service, not a promise that every condition can be treated remotely. GCEIP chose CareHQ for 2025 because that purpose is clear.
- 99
Fitness clubs: Brand of the Year 2025
CityFitness
Why Brand of the YearCityFitness gives New Zealand members a named network of gyms for regular training. Equipment and classes vary by club, so the local facility still matters. GCEIP chose CityFitness for 2025 because membership is clearly tied to everyday exercise.
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Home fitness: Brand of the Year 2025
Technogym
Why Brand of the YearTechnogym offers fitness equipment and digital training tools a person can use at home. The right setup depends on room, budget and habits. GCEIP chose Technogym for 2025 because the workout experience extends beyond the machine itself.
GCEIP Brand of the Year
Three years, the same 100 categories
Each annual page uses the same category definitions so readers can compare the selected brands directly across the three years.