GCEIP · Australia & New Zealand
Brand of the Year 2024: Australia & New Zealand
GCEIP's Brand of the Year winners in 100 consumer categories across Australia and New Zealand for 2024.
GCEIP Brand of the Year winners
2024 Brand of the Year edition
One regional choice in each category
Find the Brand of the Year winner for each consumer category below. Each entry explains GCEIP’s selection. A brand may serve consumers in Australia, New Zealand or both; availability varies by market. The comparison shows the winner in the same category across three annual editions.
GCEIP selects one Brand of the Year winner per category. This recognition is not a product-by-product buying recommendation. Read the selection methodology for the evaluation criteria.
Showing 100 categories
- 01
Breakfast cereal: Brand of the Year 2024
Weet-Bix
Why Brand of the YearWeet-Bix is a breakfast staple built around the plain wheat biscuit. It travels easily from the pantry to the bowl, and consumers in both countries recognise the format. GCEIP's 2024 choice rests on that unusually direct connection between brand and morning routine.
- 02
Packaged bread: Brand of the Year 2024
Vogel's
Why Brand of the YearVogel's is known for dense, seeded loaves that make a recognisable breakfast toast or sandwich. The texture is part of the brand, not merely the packaging. GCEIP selected Vogel's in 2024 because that product distinction gives shoppers a concrete reason to choose it.
- 03
Milk and dairy: Brand of the Year 2024
Anchor
Why Brand of the YearAnchor is attached to dairy products that move through routine household use, from milk in tea to butter on toast. The brand is a recognisable choice in New Zealand and beyond. GCEIP chose Anchor in 2024 because dairy, not a passing extension, defines its consumer identity.
- 04
Yoghurt: Brand of the Year 2024
Chobani
Why Brand of the YearChobani gives yoghurt buyers a recognisable range, including thick strained styles and flavoured cups. The choice works as breakfast, a snack or an ingredient. GCEIP named Chobani for 2024 because those uses all begin with a clearly defined yoghurt product.
- 05
Chocolate: Brand of the Year 2024
Whittaker's
Why Brand of the YearWhittaker's gives chocolate buyers a New Zealand maker's name, with the block itself carrying much of the appeal. Consumers can move among flavours while recognising the same chocolate brand. GCEIP chose Whittaker's for 2024 because the product, not a broader confectionery portfolio, leads the story.
- 06
Ice cream: Brand of the Year 2024
Tip Top Ice Cream
Why Brand of the YearTip Top Ice Cream is part of New Zealand's freezer-aisle vocabulary, covering familiar treats and tubs. People encounter it at the point of a small indulgence, often shared. GCEIP's 2024 choice reflects that recognisable ice cream identity across different occasions.
- 07
Potato chips: Brand of the Year 2024
Bluebird
Why Brand of the YearBluebird is a New Zealand chip name associated with the familiar bag opened for a snack or a gathering. Flavours change, but the potato-chip purchase stays recognisable. GCEIP selected Bluebird for 2024 because that everyday category role is central to the brand.
- 08
Biscuits: Brand of the Year 2024
Griffin's
Why Brand of the YearGriffin's is a New Zealand biscuit name found in everyday cupboards and shared plates. The range includes different formats, but shoppers know the brand for biscuits first. GCEIP chose Griffin's in 2024 because that simple category association has practical meaning at purchase.
- 09
Ready meals: Brand of the Year 2024
My Muscle Chef
Why Brand of the YearMy Muscle Chef sells prepared meals to people who want dinner or lunch ready with little work. Portion and nutrition information are part of the buying decision. GCEIP selected it for 2024 because the brand solves a clearly defined ready-meal task.
- 10
Pasta and cooking sauces: Brand of the Year 2024
Leggo's
Why Brand of the YearLeggo's is a pantry name for pasta sauces and related cooking ingredients. It helps a household turn pasta into dinner without starting every sauce from scratch. GCEIP chose Leggo's for 2024 because that everyday kitchen role makes its category fit clear.
- 11
Tea: Brand of the Year 2024
Dilmah
Why Brand of the YearDilmah sells tea under a name closely associated with tea growing and packing. For households across Australia and New Zealand, the choice starts with the cup they want to make. GCEIP selected Dilmah for 2024 because the brand has a focused, recognisable tea identity.
- 12
Coffee for home: Brand of the Year 2024
Vittoria
Why Brand of the YearVittoria gives home coffee drinkers beans, ground coffee and capsules under one familiar Australian name. The consumer's decision is how to make the next cup in their own kitchen. GCEIP chose Vittoria for 2024 because that at-home use is central to the brand.
- 13
Bottled water: Brand of the Year 2024
Mount Franklin
Why Brand of the YearMount Franklin puts a familiar Australian name on bottled water bought for travel, work or home. Pack size and format vary, but the purchase remains uncomplicated. GCEIP selected Mount Franklin for 2024 because the brand is directly tied to that everyday water choice.
- 14
Soft drinks: Brand of the Year 2024
Coca-Cola
Why Brand of the YearCoca-Cola is a soft drink people identify by name, recipe and bottle before looking at an advertisement. It is bought for meals and social occasions across both countries. GCEIP chose it for 2024 because that product-led recognition remains unusually clear.
- 15
Energy drinks: Brand of the Year 2024
Red Bull
Why Brand of the YearRed Bull is an energy-drink brand consumers recognise from its small can and focused product promise. The purchase is a choice within a specific drinks category, with caffeine content still worth checking. GCEIP selected Red Bull for 2024 for that sharply defined identity.
- 16
Fruit drinks: Brand of the Year 2024
Golden Circle
Why Brand of the YearGolden Circle is an Australian fruit-drink name many households know from juice products in the pantry or fridge. The choice is a drink made for an ordinary meal or break. GCEIP selected it for 2024 because the fruit-based product remains the point of contact.
- 17
Beer: Brand of the Year 2024
Great Northern
Why Brand of the YearGreat Northern is a beer name linked closely to Australian outdoor and social drinking occasions. The consumer sees a defined lager choice rather than a parent brewer's portfolio. GCEIP selected Great Northern for 2024 because the product identity is plain at the point of purchase.
- 18
Gin: Brand of the Year 2024
Four Pillars
Why Brand of the YearFour Pillars gives gin drinkers an Australian distillery name across different bottles and styles. The brand invites a choice of recipe, yet gin remains the organising product. GCEIP selected Four Pillars for 2024 because that focused distilling identity is legible to consumers.
- 19
Whisky: Brand of the Year 2024
Starward
Why Brand of the YearStarward approaches whisky through an Australian distilling identity, with maturation choices that distinguish its bottles. A drinker is choosing a particular whisky, not merely a country label. GCEIP selected Starward for 2024 because the brand's product story is concrete.
- 20
Wine: Brand of the Year 2024
Penfolds
Why Brand of the YearPenfolds is a wine name with Australian roots and a range that spans different occasions and prices. The label gives buyers a recognisable point of reference, even when the bottle itself needs careful comparison. GCEIP chose Penfolds for 2024 for that strong category identity.
- 21
Grocery supermarkets: Brand of the Year 2024
ALDI Australia
Why Brand of the YearALDI Australia gives grocery shoppers a compact supermarket format with a strong own-label presence. The reason to visit is the weekly basket, not a single product. GCEIP chose ALDI for 2024 because its store proposition is recognisable and directly consumer-facing.
- 22
Premium food retail: Brand of the Year 2024
Harris Farm Markets
Why Brand of the YearHarris Farm Markets puts produce at the centre of its Australian food shops, alongside specialty groceries. A visit is often about selecting ingredients for a meal rather than collecting a single packaged brand. GCEIP chose Harris Farm for 2024 for that distinctive fresh-food retail role.
- 23
Convenience stores: Brand of the Year 2024
7-Eleven
Why Brand of the Year7-Eleven gives Australian shoppers a recognisable stop for a drink, snack or immediate household need. The purchase is often small and time-sensitive. GCEIP selected it for 2024 because convenience is visible in the format and in the way customers use it.
- 24
Online grocery: Brand of the Year 2024
Woolworths Online
Why Brand of the YearWoolworths Online lets Australian households put a grocery basket together without walking the aisles. Delivery or collection changes the shopping task, while the supermarket range remains familiar. GCEIP selected it for 2024 because online ordering is a defined service in its own right.
- 25
Online marketplaces: Brand of the Year 2024
Trade Me
Why Brand of the YearTrade Me is a New Zealand marketplace where consumers list, browse and buy from one another. The range of goods changes constantly, but the exchange takes place under a familiar name. GCEIP chose Trade Me for 2024 because that local marketplace function is distinct.
- 26
Department stores: Brand of the Year 2024
Myer
Why Brand of the YearMyer is an Australian department-store name covering fashion, beauty and home purchases under one roof and online. The consumer visits the retailer for choice across departments rather than one specialist product. GCEIP selected Myer for 2024 for that broad retail role.
- 27
Discount retail: Brand of the Year 2024
Kmart Australia
Why Brand of the YearKmart Australia draws shoppers across clothing, home and everyday goods in a price-conscious store format. The basket can be varied, but the expectation of accessible prices is constant. GCEIP selected Kmart for 2024 because that clear discount-retail proposition drives the visit.
- 28
Beauty retail: Brand of the Year 2024
MECCA
Why Brand of the YearMECCA lets beauty shoppers compare cosmetics and skin-care brands in a store designed for discovery. The retailer's selection and advice are part of the visit, beyond any single product. GCEIP chose MECCA for 2024 because that curated shopping experience is distinctive.
- 29
Homeware retail: Brand of the Year 2024
IKEA Australia
Why Brand of the YearIKEA Australia offers furniture and home goods arranged around the rooms people live in. A visit often starts with a home problem and ends with several linked purchases. GCEIP chose IKEA for 2024 because that room-by-room approach defines its homeware identity.
- 30
DIY retail: Brand of the Year 2024
Bunnings
Why Brand of the YearBunnings is a place households turn to when a repair or improvement project needs materials, tools and advice. The store is part of the job from planning to purchase. GCEIP chose Bunnings for 2024 because that project-led retail role is clear across the category.
- 31
Everyday clothing: Brand of the Year 2024
Uniqlo Australia
Why Brand of the YearUniqlo Australia makes everyday clothing around simple layers and wardrobe basics. The garments are meant to be worn often, which is a more useful category test than runway attention. GCEIP chose it for 2024 because that practical purpose remains visible across the range.
- 32
Sportswear: Brand of the Year 2024
Nike
Why Brand of the YearNike's shoes and apparel are bought for training as well as for sport-inspired daily wear. The relevant choice here is what a person puts on to move, not a sponsorship tally. GCEIP selected Nike for 2024 because that consumer function is unmistakable.
- 33
Outdoor clothing: Brand of the Year 2024
Kathmandu
Why Brand of the YearKathmandu gives travellers and hikers clothing for changing weather and time outdoors. The store visit often begins with a trip or a trail in mind. GCEIP selected Kathmandu for 2024 because its consumer promise is tied to those practical conditions.
- 34
Luxury fashion: Brand of the Year 2024
Gucci
Why Brand of the YearGucci is a fashion-house name visible across clothing and accessories. A luxury buyer may be drawn to a particular design, but the house identity also shapes the choice. GCEIP selected Gucci for 2024 because that design language is recognisable across categories without losing the fashion focus.
- 35
Footwear: Brand of the Year 2024
ASICS
Why Brand of the YearASICS makes running and training shoes that buyers compare for their own feet and activity. Fit is personal, so a brand name alone cannot decide the purchase. GCEIP selected ASICS for 2024 because performance footwear is plainly the heart of its consumer offer.
- 36
Jewellery: Brand of the Year 2024
Michael Hill
Why Brand of the YearMichael Hill is a jewellery retailer where a purchase may mark a gift, celebration or daily habit. The customer chooses a piece, while the store name frames the browsing and service. GCEIP selected Michael Hill for 2024 because that relationship is clearly jewellery-led.
- 37
Watches: Brand of the Year 2024
Seiko
Why Brand of the YearSeiko is a watchmaker's name buyers can find across different movements and styles. The timepiece itself remains the purchase, with size, function and taste deciding the model. GCEIP chose Seiko for 2024 because watches are central to its consumer identity.
- 38
Eyewear retail: Brand of the Year 2024
Specsavers
Why Brand of the YearSpecsavers joins frame selection to the eye-test and prescription process. That makes the retailer part of a service decision as well as a fashion purchase. GCEIP chose Specsavers for 2024 because consumers can recognise the full eyewear journey under one name.
- 39
Skin care: Brand of the Year 2024
Aesop
Why Brand of the YearAesop gives skin-care buyers a recognisable range and a distinctive store experience. A formulation still needs to suit the individual, but the brand's approach is visible from product to presentation. GCEIP selected Aesop for 2024 because skin care is central to its identity.
- 40
Colour cosmetics: Brand of the Year 2024
M·A·C Cosmetics
Why Brand of the YearM·A·C Cosmetics is a makeup name buyers recognise across colour products used by professionals and individuals. The specific shade and finish still decide the purchase. GCEIP selected M·A·C for 2024 because colour cosmetics, not a broader beauty service, are its clear consumer role.
- 41
Hair care: Brand of the Year 2024
Schwarzkopf
Why Brand of the YearSchwarzkopf gives hair-care shoppers a broad range for washing, conditioning, styling and colour. Products serve different needs, so the brand does not replace reading the label. GCEIP selected Schwarzkopf for 2024 because hair care is its direct household use.
- 42
Fragrance: Brand of the Year 2024
Chanel
Why Brand of the YearChanel fragrances give buyers scents under a fashion-house name with a recognisable perfume identity of its own. The final choice is personal and often tested on skin. GCEIP selected Chanel for 2024 because fragrance is a distinct, established part of the consumer offer.
- 43
Oral care: Brand of the Year 2024
Colgate
Why Brand of the YearColgate is a familiar oral-care name on toothpaste and related products used each day. The shopper still needs the right formulation for their own needs. GCEIP selected Colgate for 2024 because its category purpose is immediate and widely understood.
- 44
Deodorant: Brand of the Year 2024
Rexona
Why Brand of the YearRexona is a deodorant name found across formats and scents for everyday use. People buy it for a routine need, with comfort and preference deciding the exact product. GCEIP selected Rexona for 2024 because that direct use defines its place on the shelf.
- 45
Men's grooming: Brand of the Year 2024
Gillette
Why Brand of the YearGillette gives men a shaving system of razors and replacement blades. The repeated use matters more than a one-time purchase, and skin preference still determines fit. GCEIP chose Gillette for 2024 because shaving is unmistakably central to its consumer identity.
- 46
Laundry detergent: Brand of the Year 2024
Omo
Why Brand of the YearOmo is a laundry detergent name households see when choosing how to wash everyday clothing. The product has to work with the machine, fabric and load. GCEIP selected Omo for 2024 because that recurring household job is the centre of the brand.
- 47
Household cleaning: Brand of the Year 2024
Earth Choice
Why Brand of the YearEarth Choice brings an environmental positioning to household cleaning products. Buyers still need to check the surface and directions for each item, but the brand's offer is recognisable. GCEIP selected it for 2024 because its cleaning range has a clear consumer purpose.
- 48
Paper products: Brand of the Year 2024
Quilton
Why Brand of the YearQuilton is a paper-products name households encounter through toilet tissue and other everyday items. The purchase is routine, with softness, pack size and price shaping the decision. GCEIP selected Quilton for 2024 because its category role is direct.
- 49
Baby nappies: Brand of the Year 2024
Huggies
Why Brand of the YearHuggies is a nappy name parents encounter repeatedly as a baby grows through sizes. Fit and skin response are personal, so the right pack needs checking. GCEIP selected Huggies for 2024 because the brand's role in this category is unmistakable.
- 50
Baby food: Brand of the Year 2024
Heinz for Baby
Why Brand of the YearHeinz for Baby gives parents prepared foods clearly intended for early feeding stages. Age guidance and ingredients need to be read for each child. GCEIP selected the range for 2024 because its baby-food purpose is explicit at purchase.
- 51
Pet food: Brand of the Year 2024
Advance
Why Brand of the YearAdvance offers food for dogs and cats under a recognisable pet-nutrition name. Owners still have to choose for species, age and individual needs. GCEIP selected Advance for 2024 because feeding the animal is the brand's direct consumer role.
- 52
Pet retail: Brand of the Year 2024
Petbarn
Why Brand of the YearPetbarn gives Australian pet owners a store for food, accessories and day-to-day supplies. The retailer's role is to bring those separate needs into one shopping trip. GCEIP selected Petbarn for 2024 because that consumer service is clearly pet-focused.
- 53
Passenger cars: Brand of the Year 2024
Toyota
Why Brand of the YearToyota gives car buyers a manufacturer name across vehicles for different household needs. The right model, price and safety features remain individual decisions. GCEIP selected Toyota for 2024 because passenger cars are central to its consumer identity in both countries.
- 54
Electric cars: Brand of the Year 2024
Tesla
Why Brand of the YearTesla is a distinct electric-car name with charging and software part of the ownership experience. A buyer still has to assess the model, range and local support. GCEIP selected Tesla for 2024 because electric driving is plainly at the centre of its brand.
- 55
Motorcycles: Brand of the Year 2024
Honda
Why Brand of the YearHonda gives riders a motorcycle-maker name across bikes intended for commuting and leisure. The particular machine must suit the rider's experience and use. GCEIP selected Honda for 2024 because that direct riding relationship defines its category place.
- 56
Automotive tyres: Brand of the Year 2024
Bridgestone
Why Brand of the YearBridgestone is a tyre name drivers meet when replacing a worn set, often after the car has long been bought. Size and driving conditions decide the product. GCEIP selected Bridgestone for 2024 because that maintenance choice is a category of its own.
- 57
Car rental: Brand of the Year 2024
Hertz
Why Brand of the YearHertz gives travellers a named rental-car service for the period they need a vehicle. The booking, collection and return are as much part of the experience as the car itself. GCEIP selected Hertz for 2024 because that temporary-use service is clear.
- 58
Ride hailing: Brand of the Year 2024
Uber
Why Brand of the YearUber lets a passenger request and follow a ride through an app. The driver and journey vary, while the booking interface remains familiar. GCEIP selected Uber for 2024 because that direct consumer interaction is what defines ride hailing.
- 59
Fuel stations: Brand of the Year 2024
Z Energy
Why Brand of the YearZ Energy is a New Zealand fuel-station name drivers see during ordinary road travel. A stop may include food or coffee, but fuel remains the reason for this category. GCEIP selected Z for 2024 because that roadside role is recognisable.
- 60
Public EV charging: Brand of the Year 2024
Chargefox
Why Brand of the YearChargefox gives electric-vehicle drivers a public network to find a charger away from home. Station location and plug compatibility still decide each stop. GCEIP selected Chargefox for 2024 because that journey support is a defined consumer service.
- 61
Airlines: Brand of the Year 2024
Qantas
Why Brand of the YearQantas gives travellers an airline name at the point they compare routes, cabins and fares. The journey continues under that carrier from booking to arrival. GCEIP selected Qantas for 2024 because flying passengers is the core consumer relationship, not an extension of another service.
- 62
Hotels: Brand of the Year 2024
Accor
Why Brand of the YearAccor gives travellers a portfolio of hotel brands that cover different budgets and kinds of stay. The particular property must be judged on its own merits. GCEIP selected Accor for 2024 because guests can still identify a coherent hospitality provider behind the booking.
- 63
Holiday rentals: Brand of the Year 2024
Airbnb
Why Brand of the YearAirbnb lets travellers search and reserve individual homes and rooms for a trip. The properties differ, while the platform is the common route to finding them. GCEIP selected Airbnb for 2024 because that booking relationship is central to holiday rentals.
- 64
Online travel booking: Brand of the Year 2024
Webjet
Why Brand of the YearWebjet gives travellers an online place to compare and book flights and related trips. The customer encounters the brand while turning a travel idea into an itinerary. GCEIP selected Webjet for 2024 because that booking task is the service's direct purpose.
- 65
Cruise holidays: Brand of the Year 2024
Royal Caribbean
Why Brand of the YearRoyal Caribbean gives holidaymakers a named cruise operator through the ship, itinerary and onboard stay. Each voyage differs, so the route still needs careful comparison. GCEIP selected Royal Caribbean for 2024 because the brand ties those parts of the holiday together.
- 66
Rail travel: Brand of the Year 2024
NSW TrainLink
Why Brand of the YearNSW TrainLink gives passengers a named way to plan rail journeys beyond Sydney's suburban network. Timetable and route determine the trip, with the service brand visible through booking and travel. GCEIP selected it for 2024 because that passenger relationship is specific to rail.
- 67
Intercity coach travel: Brand of the Year 2024
Greyhound Australia
Why Brand of the YearGreyhound Australia gives passengers a network of coach routes for journeys between towns and cities. The fare and timetable still shape the decision. GCEIP selected Greyhound for 2024 because the brand is directly associated with intercity bus travel.
- 68
Retail banking: Brand of the Year 2024
Commonwealth Bank
Why Brand of the YearCommonwealth Bank is a household banking name for accounts, payments and other routine money tasks in Australia. The relationship continues long after an account is opened. GCEIP selected it for 2024 because that day-to-day consumer role is central, while account terms remain individual.
- 69
Digital banking: Brand of the Year 2024
Up
Why Brand of the YearUp brings everyday banking into an app-first experience, with balances, payments and spending information close at hand. Customers still need to assess fees and account suitability. GCEIP selected Up for 2024 because the digital interface is central to how the service is used.
- 70
Credit cards: Brand of the Year 2024
American Express
Why Brand of the YearAmerican Express is a card name people see at application, checkout and on the statement. Rewards and fees differ by product, so no card is right for everyone. GCEIP selected it for 2024 because the credit-card relationship is clear throughout use.
- 71
Home insurance: Brand of the Year 2024
NRMA Insurance
Why Brand of the YearNRMA Insurance gives Australian households a name to consider when insuring a home and its contents. Cover depends on the policy, address and exclusions. GCEIP selected NRMA for 2024 because this practical protection task is a clear part of its consumer service.
- 72
Motor insurance: Brand of the Year 2024
AAMI
Why Brand of the YearAAMI is an Australian motor-insurance name encountered when a driver buys or renews cover. The claim process and policy wording are part of the real experience, not just the quote. GCEIP selected AAMI for 2024 because its connection with car owners is direct.
- 73
Personal investing: Brand of the Year 2024
CommSec
Why Brand of the YearCommSec gives individual investors a platform to buy and hold shares and other investments. Access is useful, but it does not remove market risk. GCEIP selected CommSec for 2024 because that direct connection between a person and an investment account defines its category role.
- 74
Consumer payments: Brand of the Year 2024
PayPal
Why Brand of the YearPayPal is an online payment option shoppers recognise at checkout. It gives buyers a familiar route through a transaction with different merchants. GCEIP selected PayPal for 2024 because that repeat consumer use is direct and easy to understand.
- 75
Smartphones: Brand of the Year 2024
Apple iPhone
Why Brand of the YearApple iPhone puts calls, cameras, apps and daily services into one product family. The device stays with the owner well beyond the initial purchase, through updates and use. GCEIP selected iPhone for 2024 because that continuing consumer relationship is unmistakable.
- 76
Personal computers: Brand of the Year 2024
HP
Why Brand of the YearHP gives households a familiar computer name across laptops and desktops used for school, work and home tasks. Specifications differ widely, so the model must be compared carefully. GCEIP selected HP for 2024 because personal computing is a direct consumer purchase under the brand.
- 77
Tablets: Brand of the Year 2024
Apple iPad
Why Brand of the YearApple iPad is a tablet people use for reading, drawing, viewing and apps on a touch screen. Different models suit different needs, but the product family is recognisable. GCEIP selected iPad for 2024 because that portable use defines its category identity.
- 78
Personal audio: Brand of the Year 2024
Sony
Why Brand of the YearSony gives listeners headphones and earbuds for journeys, work and home use. Sound preference and comfort are personal, so the right model needs trying. GCEIP selected Sony for 2024 because consumer listening products remain central to the brand.
- 79
Smartwatches: Brand of the Year 2024
Apple Watch
Why Brand of the YearApple Watch puts notifications and activity information on the wrist, extending the phone into ordinary movement through the day. Features differ by model and setup. GCEIP selected Apple Watch for 2024 because the daily wearable experience is easy for consumers to identify.
- 80
Smart home devices: Brand of the Year 2024
Ring
Why Brand of the YearRing gives households connected doorbells and cameras used to check a front door or other part of the home. Device and subscription choices change the experience. GCEIP selected Ring for 2024 because that practical home-use case defines the brand.
- 81
Consumer AI assistants: Brand of the Year 2024
ChatGPT
Why Brand of the YearChatGPT gives people a conversational way to ask questions, work through ideas and draft text. Its answers need checking, especially when a decision matters. GCEIP selected ChatGPT for 2024 because the assistant itself became a direct consumer product.
- 82
Personal productivity software: Brand of the Year 2024
Microsoft 365
Why Brand of the YearMicrosoft 365 gives individuals tools for documents, spreadsheets, presentations and email. People encounter the suite through repeated tasks rather than one product moment. GCEIP selected it for 2024 because that everyday work has a clear consumer subscription route.
- 83
Consumer cybersecurity: Brand of the Year 2024
Norton
Why Brand of the YearNorton is a familiar name for software people buy to help protect personal devices and accounts. The user's own habits still matter. GCEIP selected Norton for 2024 because consumer digital safety is the clear purpose of the product range.
- 84
Social video platforms: Brand of the Year 2024
YouTube
Why Brand of the YearYouTube gives viewers a vast range of videos and creators a place to reach them. A person may arrive for instruction, entertainment or a short clip. GCEIP selected YouTube for 2024 because discovery and viewing are plainly the centre of the service.
- 85
Messaging apps: Brand of the Year 2024
WhatsApp
Why Brand of the YearWhatsApp is used for everyday chats, groups, calls and shared photos. Its usefulness depends on the people a customer can reach there. GCEIP selected WhatsApp for 2024 because that direct communication purpose remains clear despite the app's many features.
- 86
Video streaming: Brand of the Year 2024
Netflix
Why Brand of the YearNetflix gives viewers an on-demand choice of films and series across connected screens. The catalogue changes, but browsing and watching through one service stays familiar. GCEIP selected Netflix for 2024 because that direct entertainment relationship defines the brand.
- 87
Music streaming: Brand of the Year 2024
Spotify
Why Brand of the YearSpotify lets listeners move among songs, albums, playlists and podcasts in the same app. The habit can be brief or all-day, but the service remains the point of access. GCEIP selected Spotify for 2024 because on-demand listening defines its consumer role.
- 88
Gaming consoles: Brand of the Year 2024
PlayStation
Why Brand of the YearPlayStation is a console family people choose for games, controllers and home play. The titles and hardware generation matter to the buyer, but the platform name ties them together. GCEIP selected PlayStation for 2024 because that consumer gaming relationship is clear.
- 89
Video games: Brand of the Year 2024
Minecraft
Why Brand of the YearMinecraft gives players a world to build, explore and share in ways they choose. The freedom to make a small house or an elaborate project is the game. GCEIP selected Minecraft for 2024 because that play experience is distinctive and durable.
- 90
Cinemas: Brand of the Year 2024
Event Cinemas
Why Brand of the YearEvent Cinemas is a name moviegoers see while choosing a screen, time and seat. The film matters, but so does the service around the visit. GCEIP selected Event for 2024 because cinema-going is the brand's direct consumer offer.
- 91
News subscriptions: Brand of the Year 2024
The Australian
Why Brand of the YearThe Australian asks readers to subscribe to reporting and opinion with a national focus. A paying reader is choosing a continuing editorial product, not a single headline. GCEIP selected it for 2024 because that relationship is clear in news subscriptions.
- 92
Sports streaming: Brand of the Year 2024
Kayo Sports
Why Brand of the YearKayo Sports gives Australian viewers a streaming route to live sport and related programming. Rights and schedules change, so a fan checks the event they want before subscribing. GCEIP selected Kayo for 2024 because watching sport is the service's direct purpose.
- 93
Mobile networks: Brand of the Year 2024
Telstra
Why Brand of the YearTelstra is a network name Australians encounter when choosing a phone plan and using it each day. Coverage and tariff suitability vary by location. GCEIP selected Telstra for 2024 because the ongoing mobile connection is central to its consumer service.
- 94
Home broadband: Brand of the Year 2024
Aussie Broadband
Why Brand of the YearAussie Broadband gives Australian households a named provider for fixed internet access. The experience depends on the address, plan and support when something goes wrong. GCEIP selected it for 2024 because that continuing home connection is the whole consumer service.
- 95
Pharmacy retail: Brand of the Year 2024
Chemist Warehouse
Why Brand of the YearChemist Warehouse brings pharmacy services and a broad health-and-beauty range into one retail visit. Store services vary, but the consumer recognises the pharmacy destination. GCEIP selected it for 2024 because that everyday care role is direct.
- 96
Over the counter pain relief: Brand of the Year 2024
Nurofen
Why Brand of the YearNurofen is an ibuprofen-based pain-relief name shoppers recognise at the pharmacy shelf. The appropriate product and dose depend on the person and label. GCEIP selected it for 2024 because that specific over-the-counter use defines the brand.
- 97
Vitamins and supplements: Brand of the Year 2024
Swisse
Why Brand of the YearSwisse gives supplement shoppers a broad range under one recognisable name. The right product depends on diet, health and professional advice when needed. GCEIP selected Swisse for 2024 because vitamins and supplements are central to its consumer offer.
- 98
Telehealth: Brand of the Year 2024
Healthengine
Why Brand of the YearHealthengine lets Australian patients look for and book telehealth appointments with participating providers. The clinician supplies the care; the platform helps a patient reach it. GCEIP selected Healthengine for 2024 because that digital access task is a specific consumer service.
- 99
Fitness clubs: Brand of the Year 2024
Anytime Fitness
Why Brand of the YearAnytime Fitness gives members a gym they can use around their own schedules, subject to club access and facilities. The value is in a place to return to regularly. GCEIP selected it for 2024 because that repeat exercise relationship defines the brand.
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Home fitness: Brand of the Year 2024
Peloton
Why Brand of the YearPeloton brings guided classes into the home through connected equipment and a subscription. The purchase asks for space, money and a routine that fits the user. GCEIP selected Peloton for 2024 because that at-home exercise experience is clearly identifiable.
GCEIP Brand of the Year
Three years, the same 100 categories
Each annual page uses the same category definitions so readers can compare the selected brands directly across the three years.