GCEIP 500 Company profile
WPP
WPP’s agencies work across more than 100 countries, linking local creative and media teams to some of the world’s largest brands.
The company
What it does
WPP is a marketing and communications group whose businesses work across media, creative services, public relations, production, data and technology.
Across markets
WPP’s 2025 filing reports a presence in more than 100 countries and 98,655 employees at year end. Its agencies work on advertising and communications for clients in consumer goods, technology, healthcare, automotive, retail and other sectors.
The company’s footprint and context are linked to the public sources below.
GCEIP view
What the record tells us
WPP’s operations across more than 100 countries show the scale of its client-services network. That footprint does not prove the reach or results of any one campaign; those require campaign-level evidence and clear attribution to the agency and client.