Trek Bicycle: a family-run company with a global cycling network

Trek Bicycle designs and sells bicycles, components, apparel and accessories. It distributes products through independent retailers, its own stores and digital channels, and owns brands including Electra and Bontrager.

Across markets

Trek’s international network connects product development and sales with riders, bike shops and cycling communities in many countries. The company also describes local trail and community programmes in its global office stories. These activities show how a consumer-product business can have an impact beyond sales, though company reports do not provide a complete independent measure of cycling participation or environmental benefits.

The company’s footprint and context are linked to the public sources below.