GCEIP 500 Company profile
Toyota
Toyota and Lexus sold 10.16 million vehicles in 2024. That scale kept the company near the centre of the global car market while its hybrid-first strategy drew criticism from advocates of full battery-electric vehicles.
The company
What it does
Toyota Motor Corporation is a Japanese vehicle maker. Toyota and Lexus are its main passenger-vehicle brands; the wider Toyota group also includes Daihatsu and Hino. The profile follows Toyota as the brand named by TIME and WCRC, and identifies Toyota Motor Corporation as its parent rather than treating every group company as the same recognition recipient.
Across markets
Toyota’s official 2024 data records 10.16 million Toyota- and Lexus-branded vehicle sales, including 3.21 million in Asia, 2.73 million in North America and 1.17 million in Europe. This gives the company a substantial role in how people travel and how automakers invest in production. Hybrids formed a large part of Toyota’s electrified vehicle mix; their emissions effects differ from battery-electric vehicles and depend on use, electricity, fuel and manufacturing. Sales volume alone does not establish a net climate benefit.
The company’s footprint and context are linked to the public sources below.
GCEIP view
What the record tells us
TIME selected Toyota for its 2024 TIME100 Companies list and discussed the tension between its strong hybrid business and pressure to expand battery-electric models. WCRC ranked the Toyota brand #10 in its 2025 World’s 100 Most Powerful Brands, with a score of 44/50. Those are two different forms of recognition: an editorial selection and a brand research ranking. Neither is a judged automotive award. WCRC’s 2026 ranking places Toyota at #32, but that edition is outside this project’s 2001–2025 counting window. The business case for the profile is its large international sales footprint and the strategic debate over which vehicle technologies can meet different market needs.
Published recognition
Selected results
See published awards and company-list results 2 sources
- TIME100 Most Influential Companies · 2024View source
TIME editorial company list; unranked placement
Named company entry in TIME’s 2024 TIME100 Most Influential Companies list; no numbered rank published.
- WCRC World's 100 Most Powerful Brands 2025 · 2025View source
Ranked market-facing brand; Toyota Motor Corporation is the parent company
WCRC global brand-power rank #10; score 44/50