GCEIP 500 Global rank #28 · Brazil
Nubank: digital banking at Latin American scale
Nu reported 131 million customers across Brazil, Mexico and Colombia at the end of 2025. Its growth has brought app-based banking into direct competition with long-established financial institutions.
The company
What it does
Nu Holdings, known as Nubank, offers digital financial products through a mobile-first platform. Its services include payment accounts, cards, lending and related products. The company operates in Brazil, Mexico and Colombia and has expanded from a Brazilian fintech into a regional financial institution.
Across markets
Nu reported 131 million customers at the end of 2025, with operations across three Latin American markets. Its 2025 filing breaks out revenue by country and describes the products it offers. The reach matters in a region where access, service costs and credit histories vary widely. Customer totals show adoption, but do not by themselves establish whether products improve financial security or whether customers can manage credit sustainably.
The company’s footprint and context are linked to the public sources below.
GCEIP view
What the record tells us
TIME included Nubank in its 2021 and 2022 TIME100 Companies lists. These were editorial selections, not judged awards. The company’s story is about taking a low-branch digital model from one national market into neighbouring economies. GCEIP sees the customer growth as evidence of commercial reach; the harder measure is whether the experience stays affordable and responsible as lending expands.
Published recognition
Selected results
See published awards and company-list results 2 sources
- TIME100 Most Influential Companies · 2022View source
Titans
Digital banking
- TIME100 Most Influential Companies · 2021View source
Leaders
Digital financial services; “Banking the unbanked”