GCEIP 500 Company profile
NIKE, Inc.
NIKE reported $46.3 billion in fiscal 2025 revenue, down 10% from the prior year. It remains a global sportswear business, but the year’s results make the change in demand and distribution strategy part of its story.
The company
What it does
NIKE, Inc. designs, markets and sells athletic footwear, apparel and equipment under the NIKE, Jordan and Converse brands. It reaches consumers through wholesale partners and its own stores and digital channels. Manufacturing is largely carried out by independent suppliers.
Across markets
NIKE’s fiscal 2025 filing reports $46.3 billion in revenue, a 10% decline from fiscal 2024, and $18.8 billion in NIKE Direct revenue. Its products and supplier network connect the business to customers and manufacturing partners across global markets. The company’s sales do not establish how much value reaches factory workers or the durability and lifecycle footprint of its products; those require separate evidence.
The company’s footprint and context are linked to the public sources below.
GCEIP view
What the record tells us
TIME’s 2021 TIME100 Companies profile focused on Nike’s response to social change and its public commitments. Fortune placed Nike #24 in the 2025 World’s Most Admired Companies All-Stars survey, which remains under programme review and earns no point in this dataset. WCRC ranked the Nike brand #42 in its 2026 list; the result is outside the study window and is not counted. The three records are editorial, survey and brand-research selections, not three judged awards.
Published recognition
Selected results
See published awards and company-list results 2 sources
- Fortune World's Most Admired Companies All-Stars · 2025View source
Apparel
Overall All-Stars rank #24; published industry: Apparel
- TIME100 Most Influential Companies · 2021View source
Leaders
Sportswear; “Channeling change”