GCEIP 500 Company profile
Metaphysic
TIME’s 2023 profile described Metaphysic’s real-time generative media work, including a digital Elvis performance on America’s Got Talent. The company later joined BRAHMA AI, and its former UK legal entity changed its name in 2025.
The company
What it does
Metaphysic developed generative AI tools for visual media, including digital humans and synthetic performances. In 2025, BRAHMA AI announced its acquisition of Metaphysic; the former Metaphysic Limited UK company changed its legal name to BRAHMA AI Services UK Limited. The recognition is attached to Metaphysic’s 2023 identity and is not attributed as a separate award to its current parent.
Across markets
TIME’s 2023 profile described Metaphysic’s real-time generative media and a partnership with Miramax on a film project involving de-aging. The company’s work raised questions about consent, control of biometric likenesses and copyright as synthetic media entered entertainment production. These questions remain part of the technology’s impact; the TIME placement itself does not establish that the company resolved them.
The company’s footprint and context are linked to the public sources below.
GCEIP view
What the record tells us
TIME selected Metaphysic for its 2023 TIME100 Companies list. The ranking ledger treats that as one editorial list placement, not a judged award. BRAHMA AI later acquired the business and reported that its technologies were integrated into a broader enterprise media platform. The profile keeps the historical TIME entry attached to the company named by TIME and does not transfer the placement to BRAHMA AI.
Published recognition
Selected results
See published awards and company-list results 1 sources
- TIME100 Most Influential Companies · 2023View source
Disrupters
Generative AI for visual media