GCEIP 500 Global rank #56 · Germany
adidas: a sportswear brand balancing performance and everyday style
adidas sells footwear, apparel and equipment across sports and everyday fashion, with a business that depends on product design, athlete partnerships and a global retail network.
The company
What it does
adidas AG is a German sportswear company that designs and markets footwear, clothing and accessories. Products reach consumers through wholesale partners, owned retail stores and e-commerce in markets around the world.
Across markets
The company recorded €24.8 billion in 2025 net sales, with brand sales growing 13% on a currency-neutral basis, according to its annual report. Its reach gives it commercial weight in sport and fashion and places it within global manufacturing and sourcing networks. Revenue shows demand; it does not settle questions about labour conditions, product durability or environmental footprint, which require separate evidence.
The company’s footprint and context are linked to the public sources below.
GCEIP view
What the record tells us
adidas combines a recognisable sports identity with a large consumer-products operation. GCEIP’s view is that its worldwide influence comes from how the brand connects sport, culture and retail at scale. The business will be judged over time by whether product innovation and growth are matched by credible progress across its supply chain.
Published recognition
Selected results
See published awards and company-list results 1 sources
- TIME100 Most Influential Companies · 2021View source
Innovators
Sportswear; “Reducing waste”